What are the responsibilities and job description for the Marketing Assistant position at Hale Law PA?
Job Title: Marketing Assistant
Location: In-Office (Sarasota)
Job Type: Full-Time
Position Summary: We are seeking a dynamic and creative Marketing Assistant to join our marketing team. The ideal candidate will be responsible for a wide range of activities that include administrative tasks, content creation, marketing operations, and supporting various marketing initiatives aimed at both client, attorney, and doctor engagement.
Key Responsibilities:
- Content Development: Create engaging content across various media, including digital and print platforms such as promotions, pamphlets, brochures, photos and videos.
- Promotional Logistics: Coordinates the inventory and ordering of promotional materials and assists in organizing and mailing packages.
- Partnership Enhancement: Supports professional partnership programs, such as the Client, Attorney and Doctor Referral STAR Programs.
- Client Engagement: Coordinates client engagement activities including the distribution of birthday cards, welcome boxes, thank you cards, and client testimonials.
- Community Relations: Assists with planning and coordinating community meetings, events and initiatives including but not limited to scheduling, planning, setup, execution and engagement.
- Digital Marketing: Assist with digital content, including newsletters and online engagement; tracks and reports on the effectiveness of digital marketing campaigns and online review programs, while maintaining the accuracy of web listings.
- Hours are 9-5pm on weekdays, and monthly some weekend events and after-5pm events.
- Other duties as assigned.
Qualifications:
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously with meticulous attention to detail.
Proficiency in digital marketing tools and platforms, including social media management, is a plus.
Creative mindset with the ability to produce innovative marketing materials.
Must possess a valid driver’s license and have a clean driving record, as this position will require travel to various event locations and client meetings. A driving record check and general background check will be part of the pre-employment screening process. A company vehicle will be provided for most occasions.
Preferred Qualifications:
Experience with digital marketing tools such as MailChimp for email campaigns, Canva for graphic design, and familiarity with other similar marketing platforms is highly desirable.
Associate’s degree in Marketing, Communications, or related field is a plus.
Proven experience as a marketing assistant or in a similar role is a plus.
Strong understanding of marketing principles and techniques is a plus.
Application Process: Interested candidates should submit a resume and a cover letter outlining their qualifications and experience.
Job Type: Full-time
Pay: $45,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Life insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Sarasota, FL 34237 (Required)
Ability to Relocate:
- Sarasota, FL 34237: Relocate before starting work (Preferred)
Work Location: In person
Salary : $45,000 - $50,000