What are the responsibilities and job description for the Social Media Specialist position at Haley Strategic Partners LLC?
COMPANY
Haley Strategic is a premier global Defense Manufacturer specializing in trusted, innovative, high-quality safety and survivability products for military, first responders, federal agencies, and outdoor/consumer markets worldwide. We base our training and product design philosophy around concrete principles and hard work done smartly. While other companies deliver buzz words as a principle of design, our principles are forged around the warriors we serve.
- Compassion: Because the more you care about something the harder you will fight for it.
- Vulnerability: Because the courage to be imperfect focuses on oneself in order to become the best for the people we serve.
When you support Haley Strategic, you are supporting Veterans, American jobs, American families, and American communities ultimately enabling us to continue making life saving equipment for the American Patriots that defend our right to Live Free.
JOB DESCRIPTION
Haley Strategic is seeking a creative, strategic, and highly motivated individual to drive brand growth and digital engagement across social media platforms. The Social Media Specialist will play a key role in shaping Haley Strategics’ online presence, creating trend-driven content, and fostering an authentic connection with followers, consumers, and partners across the globe. Responsibilities include developing and executing a dynamic content strategy, maintaining a consistent brand voice across Instagram, YouTube/YouTube Shorts, X, Facebook/Facebook Reels, Truth Social, and LinkedIn, engaging directly with followers to build an active online community, and collaborating with the Haley Strategic Marketing team to launch impactful campaigns. This role requires a keen understanding of social media trends, a passion for digital storytelling, and the ability to analyze performance metrics to optimize engagement and growth. The ideal candidate is innovative, proactive, and deeply familiar with the social media landscape, particularly within firearms, law enforcement, and military and defense spaces. The Social Media Specialist will work closely with internal teams and external partners to ensure Haley Strategic remains relevant, influential, and highly visible on the global stage. This position reports directly to the Marketing Manager.
DAILY ROLE
Create and post 2-4x daily across all social channels. Work collaboratively with product teams and industry partners on product drops, product spotlights, or industry relevant topics and deliver engagement-worthy posts. Engage with our audience (comments, DMs, messages, etc.). Research viral content, trending edits, and meme culture to stay ahead of the curve, don’t just recycle, create. Embrace creative freedom and build compelling content that lives up to the Haley Strategic brand and values. This is not a 9-5 desk job, it’s an opportunity to revolutionize a brand and make an impact on a global scale. If you’re ready to be at the forefront of digital storytelling, APPLY NOW!
MINIMUM QUALIFICATIONS
- Demonstrates experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) for content creation and editing, or a degree in Marketing, Communications, or a related field (or similar tools, such as Davinci)
- Experience with Social Media Management Automation Tools for posting across all Platforms (Hootsuite, Sprout, Loomly, etc.)
- Background in video production, editing, or graphic design for digital content
- Proven experience in social media management and content creation
- Strong understanding of digital trends and best practices across Instagram, YouTube, X, and Facebook
- Excellent oral and written communication skills
- Proficiency in Google Apps and social media analytics tools
- Willingness to fulfill all duties listed and any additional tasks assigned
- Passion for firearms, tactical equipment, law enforcement, and military and defense spaces
- Partner with sales teams and industry partners to align marketing strategies with business objectives and deliver measurable results
- Adaptability and enthusiasm for a fast-paced, dynamic work environment
- Creative mindset with a keen eye for engaging, trend-driven content
- Strong work ethic and results-driven approach
- Self-starter with the ability to take initiative and work independently
- Highly responsive and punctual with strong time management skills
- Ethical, responsible, and professional behavior
- Innovative mindset with a willingness to experiment with new content strategies
SKILLS
- Experience managing high-growth social media accounts with a large following and measurable growth, increasing revenue, and improving conversion rates
- On-camera experience for social media, including Instagram Reels or live streams
- Knowledge of influencer marketing and experience collaborating with digital creators
- Ability to launch viral campaigns and execute real-time content strategies
- Strong storytelling skills with a talent for crafting compelling narratives
- Previous involvement with firearms, tactical equipment, law enforcement, or military and defense digital media
- Expertise in social media advertising and paid promotion strategies
This role is to be based in Scottsdale, AZ. Relocation assistance will be provided for the right candidate.
All applicants will be subject to a background check and would be required to sign an NDA for employment. Please note that wages posted on third-party sites such as really are auto generated and are not accurate. Employees are required to have a valid driver's license, a reliable mode of transportation, and proof of insurance when applicable.
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