Digital Group Product Manager- Consumer Data (remote)

WHO WE ARE

Hallmark Digital is one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark’s consumers. We are a team dedicated to optimizing sales, merchandising, marketing, data and operations for Hallmark direct to consumer experiences. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing landscape.

WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE 

The Digital Group Product Manager- Consumer Data is dynamic role that will be responsible for defining and driving the end-to-end product vision for multiple tightly coupled product teams. This person will lead an agile product team and have responsibility for the development and coaching of Product Managers and Owners. They collaborate cross-functionally to evangelize product vision, align roadmaps with priorities, and influence cross-functionally. The Group Product Manager is proven Product Manager who is ready for more leadership responsibility. This person will evaluate opportunities and determine what gets built and delivered to customers. They will deliver best-in-class products that drive conversion and customer satisfaction.

Candidates must have deep analytical skills with a proven record of leading complex projects with multiple business partners. They should have strong business acumen and communication skills to manage relationships and present regularly to all levels of the Hallmark organization. They will have leadership skills and exhibit emotional intelligence as they mentor team members and lead technical projects under tight budgets and timelines. This role requires deep expertise in consumer data, large-scale data architectures, governance, and analytics enablement.

In this role, you will:

• Gain deep knowledge of the Hallmark customer. Analyze consumer research and site behavior data to know her pain points, desires and how she makes buying decisions.
• Leverage data to drive product decisions and priority. Gather and analyze data to define KPIs, drive requirements, build business cases and measure product performance.
• Develop and maintain a long and short-term product roadmap that is prioritized by Consumer value.
• Manage delivery expectations with extended team. Works cross-functionally to identify dependencies and opportunities for efficiencies.
• Mentor and coach direct reports and agile development team.
• Identify opportunities for process optimization, process redesign, or development of new process/policies.
• Oversee Enterprise Consumer Data Strategy: Lead the vision, strategy, and execution of enterprise-wide Consumer Data initiatives, ensuring scalability, governance, and alignment with business objectives. Drive data architecture decisions and oversee key platforms such as Consumer Profiles, Data Ingestion Pipelines, and Governance Frameworks.
• Oversee Consumer Profile & Data Integrity: Ensure the enhancement and accuracy of the Consumer Profile by overseeing identity resolution, ingestion of new data sources, and high-quality data unification. Implement data validation, deduplication, and lineage tracking to maintain a trusted, single source of truth.
• Oversee Data Governance & Privacy Compliance: Establish and enforce data governance policies, privacy frameworks, and security protocols to ensure compliance with GDPR, CCPA, and evolving regulations. Partner with Legal and Security teams to drive privacy-by-design and risk mitigation strategies across all consumer data initiatives.
• Oversee Data Activation & Accessibility: Lead the development and execution of dashboards, reporting frameworks, and self-serve data access tools, enabling marketing, analytics, and executive teams to make real-time, data-driven decisions while ensuring data security and compliance.

BASIC QUALIFICATIONS

The following is required to be considered for this role: 

• Bachelor’s Degree or 4 years professional work experience
• At least 2 years of experience as a Sr Product Manager or Group Product Manager
• At least 5 years of experience in a data product management role
• Experience as a people leader
• Experience working with Agile Development Methodologies
• Experience influencing cross-functional teams

PREFERRED QUALIFICATIONS

Your resume will stand out if you have:

• Experience product managing Consumer Data and Privacy platforms (such as CDPs, OneTrust)

ADDITIONAL DETAILS

• The salary range for this job is between $125,000 and $160,000. Salary will take into consideration several factors including location.

Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply. 

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.  

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. 

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks. 

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please. 

HALLMARK – Because Connecting With Each Other Has Never Been More Important 

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like! 

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success. 

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours. 

Salary : $125,000 - $160,000