Marketing Associate

For this role, the employee should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. Also, the employee must be able to create spreadsheets and analyze quantitative data. The Marketing Associate must be an energetic self-starter who understands Ideal Market’s purpose, can develop a variety of logos, marketing materials, signage, and quickly move projects upon appropriate approvals. The candidate must be resourceful and able to develop a well-defined time management process in order to progress the vision of assigned companies. The Marketing Associate should help us achieve our business goals through building strong marketing campaigns. 

Responsibilities: 

• Listen to any media ads and follow up on any discrepancies. 

• File any customer incident reports, follow up on any divergencies.  

• Purchase Seasonal Décor, Set Merchandise for Delivery 

• Create and Print signage, business cards and menus as needed  

• Reply to Social Media comments and messages. (may include job postings) 

• Maintain all Social Media and its contents up to date that coincide with social trends. 

• Post weekly ads on Facebook, Instagram, Google My Business, Website and Twitter. 

• Compose weekly ads and create script with provided information. 

• Send weekly ads to existing radio vendors. (Tuesdays) 

• Attend to Customer Service calls, incorporate data into customer complaint report. 

• Respond to any negative reviews in a fashion that corresponds to customer behavior, so long as it mirrors company values. 

• Manage Store Playlist. 

• Create weekly report of Social Media Platforms (Saturdays) 

• Create monthly reports of Facebook followers’ demographics.  

• Update customer database.  

• Assist with organizing promotional events. 

• Coordinate teams to create advertising material (e.g. brochures and newsletters). 

• Determine marketing issues and recommend solutions. 

• Engages in superior customer service by making information readily available.  

Marketing Associate Top Skills & Proficiencies:  

• Marketing digital tools and Computer Savvy