What are the responsibilities and job description for the International Digital Marketing Specialist position at Hamilton Beach Brands, Inc.?
Job Description
Job Description
At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and team work. We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years. We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances, along with 401(k), paid vacation, a hybrid work schedule a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.
We have an immediate opening for an International Digital Marketing Specialist – Commercial opportunity at our Corporate Headquarters in Glen Allen, Virginia. As an International Digital Marketing Specialist – Commercial at Hamilton Beach Brands, Inc. you will be a collaborative team player and strive to increase reach, interaction, conversion, and engagement of our B2B brands in the digital world. This means that you will enhance the productivity of the Commercial Division known as Hamilton Beach Commercial, which markets products to the food service and hospitality industries, through execution of our global digital strategy under the direction of the Manager, Global Digital Marketing Programs and the Sr. Manager, Global Commercial Digital Marketing.
Responsibilities include :
Use marketing technology to maintain current marketing programs and identify opportunities to leverage technology to optimize workflow
Proactively manage digital marketing campaigns and projects from inception to completion under direction
Coordinate and implement B2B marketing and promotional strategies across multiple channels, including social, brand websites, email, and others
Contribute to an excellent customer experience by helping update / test website content, links, and navigation paths
Execute targeted email, list growth strategies, maintenance, segmentation, and analysis as directed
Prepare and share reports, monitor and track trends, and incorporate data into larger integrated marketing and ecommerce recaps as directed
Requirements :
A Bachelor’s Degree in Marketing, Advertising, Communications or related field.
3 years digital marketing experience with proven experience developing, implementing and measuring multi-channel digital marketing campaigns
Experience working with a publishing plan and inbound marketing
Experience executing and analyzing drip marketing campaigns and online marketing programs
Experience working within Social Networks such as Facebook, Instagram, Pinterest, Twitter and YouTube
Strong listening, writing and communication skills with the ability to think objectively
Highly detail oriented with organizational and time management skills and able to manage multiple projects simultaneously while quickly shifting priorities according to business needs
Hubspot, Google Analytics, HTML, and WordPress experience preferred
Experience in International digital marketing and its nuances preferred
The successful candidate will have proven ability to work well in a fast-paced, team-focused environment and be able to support multiple tasks with simultaneous priorities. He or she must be a dedicated, creative, results driven self-starter with a strong work ethic and excellent communication and collaboration skills.
Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity / Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.
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