Manager, Market and Consumer Insights

At Hamilton Beach Brands, Inc., a leading designer, marketer, and distributor of small household and commercial appliances, our culture is built on hard work, ethical behavior, and teamwork. We strive to create products that have been pleasing customers for over 100 years. We offer a comprehensive compensation and benefits package, which includes health, dental, and vision insurances, 401(k), paid vacation, a hybrid work schedule, a paid charitable day off to share your talents with the non-profit of your choice, "summer hours" for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, standing desks, the ability to purchase our products at a discounted cost, employee recognition, team-building activities, a casual dress code, and flexible hours—just to name a few of the advantages of working for this dynamic company.

We have an immediate opening for a Market & Consumer Insights Manager at our Corporate Headquarters. This is a hybrid role based in Glen Allen, Virginia. As a Market & Consumer Insights Manager, you will play a crucial role in understanding consumer behavior and translating this knowledge into actionable strategies for business growth. You will lead consumer research projects, analyze data, and collaborate with cross-functional teams to influence product development, marketing strategies, and business decisions.

Responsibilities Include:

• Lead and manage consumer research projects, including qualitative and quantitative studies, such as focus groups, surveys, consumer panels, and ethnographies.
• Analyze consumer behavior, trends, and market data to derive actionable insights and recommendations.
• Identify emerging consumer trends and shifts in the marketplace that could impact product development and marketing strategies.
• Develop and deliver detailed reports that communicate consumer insights clearly to stakeholders.
• Use advanced data analysis techniques (e.g., segmentation analysis, regression analysis) to interpret consumer data.
• Synthesize large sets of data from multiple sources to support business decisions and growth strategies.
• Collaborate with marketing, brand management, product development, and sales teams to translate consumer insights into effective strategies and campaigns.
• Provide insights to inform new product development, brand development & communication, and pricing strategies based on consumer feedback and market trends.
• Manage relationships with external research partners to ensure projects are on-budget and meet quality standards.
• Conduct competitive analysis to understand consumer perceptions of key competitors and their product offerings.
• Monitor market dynamics and identify opportunities or threats in the competitive landscape.
• Manage one direct report (currently remote-based employee).

Requirements:

• 5 years of experience in managing research for consumer products (home category experience is a plus).
• Experience working with syndicated data providers (e.g., Circana, Euromonitor, Nielsen).
• Excellent presentation and communication skills to work effectively with internal and external stakeholders.
• Strong analytical skills to interpret research results and form recommendations.
• Employee management experience.
• Strong command of MS Office suite, particularly Excel for data analysis/budget management and PowerPoint for sharing research results.
• No certifications or licenses required.

The successful candidate will have proven ability to work well in a fast-paced, team-focused environment and be able to support multiple tasks with simultaneous priorities. He or she must be a dedicated, creative, results-driven self-starter with a strong work ethic and excellent communication and collaboration skills.

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov. #LI-Hybrid