What are the responsibilities and job description for the Senior Analyst, Digital Marketing position at Hamilton Lane?
Hamilton Lane is looking to expand our team to satisfy the needs of our growing client base. Hamilton Lane is built on collaboration, teamwork and integrity. Our employees pursue excellence and always strive to do the right thing. We invest in our employees, clients and partner relationships, as well as, in the technology and resources necessary to remain competitive, working in a competitive environment that inspires innovation.
What We Do
As a recognized leader in providing Private Markets Investment and Technology Solutions to clients across the globe, we manage approximately $131.5 billion in discretionary assets and have oversight of an additional $816 billion in non-discretionary assets as of September 30, 2024.
The Opportunity
The Digital Marketing team is responsible for developing, implementing and executing the digital components of the overall corporate marketing strategy, promoting the company's websites, social media platforms and other web-based resources. Our knowledgeable team is actively involved in marketing campaigns while upholding brand standards within growth and demand generation efforts, along with cultivation and retention support.
As a Digital Marketing Specialist, you will be responsible for monitoring daily and periodic content updates of digital properties, with a heavy focus on website content and updates. You will work in tandem with the Digital Marketing team to ensure proper functionality of Hamilton Lane’s website, email and Marketing/Tech properties. Additionally, you will be responsible for design, content management and execution of digital marketing collateral, adhering to brand standards in collaboration with the Art Director.
Your Responsibilities Will Be To
At Hamilton Lane, our benefits philosophy is simple. To provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring.
To Do This, Hamilton Lane Offers The Following Benefits
Enhancing Your Physical and Emotional Health
At Hamilton Lane, we prioritize the value of diversity and intentionally work to cultivate an environment that embraces the strength derived from our collective differences. We acknowledge the hesitancy of underrepresented groups to apply unless meeting every criterion. We welcome applications from all, even if not meeting every job description requirement. Your unique contribution is not just welcomed but essential to our success.
Agency Disclosure
Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.
If you need a reasonable accommodation to complete your application, please contact Human Resources at humanresources@hamiltonlane.com.
We offer a competitive salary, annual discretionary bonus and a comprehensive benefits package which includes: Medical, Prescription, Dental, Paid Time Off, 401k plan, Life and Disability Insurances, Tuition Reimbursement, Employee Stock Purchase Program, Health Club Reimbursement and Flexible Spending Accounts.
Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to their race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law.
If you need a reasonable accommodation to complete your application, please contact Human Resources at humanresources@hamiltonlane.com.
Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.
What We Do
As a recognized leader in providing Private Markets Investment and Technology Solutions to clients across the globe, we manage approximately $131.5 billion in discretionary assets and have oversight of an additional $816 billion in non-discretionary assets as of September 30, 2024.
The Opportunity
The Digital Marketing team is responsible for developing, implementing and executing the digital components of the overall corporate marketing strategy, promoting the company's websites, social media platforms and other web-based resources. Our knowledgeable team is actively involved in marketing campaigns while upholding brand standards within growth and demand generation efforts, along with cultivation and retention support.
As a Digital Marketing Specialist, you will be responsible for monitoring daily and periodic content updates of digital properties, with a heavy focus on website content and updates. You will work in tandem with the Digital Marketing team to ensure proper functionality of Hamilton Lane’s website, email and Marketing/Tech properties. Additionally, you will be responsible for design, content management and execution of digital marketing collateral, adhering to brand standards in collaboration with the Art Director.
Your Responsibilities Will Be To
- Comply with all web best practices and guidelines;
- Execute robust A/B testing strategies to optimize our content and increase engagement & performance;
- Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results;
- Track and analyze results of campaigns to drive future strategy and identify opportunities for growth;
- Create project timelines to be shared with Marketing/Communications stakeholders and internal clients;
- Promote and foster an innovative team culture by monitoring latest industry thinking to inform direction for future strategies;
- Coordinate with team to maintain company website and other digital channels regularly by updating content, refreshing imagery, monitoring UX;
- Provide backup on the email marketing campaign production process and execution of the email marketing content calendar.
- Bachelor’s degree in marketing, communications, or related subject;
- 1-3 years’ experience designing and building marketing campaigns, creating content, executing campaign automations or an equivalent combination of education and experience;
- Demonstrated ability using creative design software such as Illustrator, Photoshop, InDesign, or related products to build sophisticated marketing campaigns;
- Experience creating, editing and problem-solving responsive HTML/CSS code (.Net) preferred;
- Proven ability to execute A/B testing strategies and dynamic content;
- Experience building HTML email campaigns through an Email Service Provider (Kentico preferred);
- Understanding of privacy laws such as CASL, GDPR, etc;
- Ability to work autonomously in a fast-paced environment with a minimum of 4 days per week in office.
At Hamilton Lane, our benefits philosophy is simple. To provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring.
To Do This, Hamilton Lane Offers The Following Benefits
Enhancing Your Physical and Emotional Health
- Employees have access to healthcare coverage, mental health resources, health & fitness reimbursement program, and Wellness Rewards Program.
- Tuition and certification reimbursement program are available along with continual education and development trainings for you to grow with Hamilton Lane.
- For our communities, Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidate that join our team.
- For growing families, we offer an adoption reimbursement program, paid time off for new parents and newlyweds, and provide travel support for nursing parents.
- Contributes to retirement programs and offers an employee stock purchasing plan.
- Competitive compensation package with eligibility for an annual discretionary bonus.
At Hamilton Lane, we prioritize the value of diversity and intentionally work to cultivate an environment that embraces the strength derived from our collective differences. We acknowledge the hesitancy of underrepresented groups to apply unless meeting every criterion. We welcome applications from all, even if not meeting every job description requirement. Your unique contribution is not just welcomed but essential to our success.
Agency Disclosure
Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.
If you need a reasonable accommodation to complete your application, please contact Human Resources at humanresources@hamiltonlane.com.
We offer a competitive salary, annual discretionary bonus and a comprehensive benefits package which includes: Medical, Prescription, Dental, Paid Time Off, 401k plan, Life and Disability Insurances, Tuition Reimbursement, Employee Stock Purchase Program, Health Club Reimbursement and Flexible Spending Accounts.
Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to their race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law.
If you need a reasonable accommodation to complete your application, please contact Human Resources at humanresources@hamiltonlane.com.
Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.
