What are the responsibilities and job description for the Hamilton Robotics is hiring: Marketing Content Specialist in Reno position at Hamilton Robotics?
Company Overview
Hamilton Company is a worldwide leader in the design and manufacture of manual, semi-automated and robotic products for precision fluid measuring. We specialize in the development, manufacturing and customization of precision measurement devices, automated liquid handling stations, and sample management systems. For more than 60 years, Hamilton has been satisfying customer needs by combining quality materials with skilled workmanship, ensuring the highest level of performance of every precision fluid measuring device we manufacture.
Responsibilities
Hamilton is seeking a skilled and creative digital marketing professional with a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution. The ideal candidate will collaborate with the marketing team, supporting departments (such as product management), and vendors to ensure campaigns are delivered on time and within budget.
This role also calls for a creative marketing professional, preferably with a writing background and experience with webinars. The candidate should be adept in developing engaging content to attract and retain customers within the Life Sciences industry. Staying current with emerging technologies, marketing trends, and demonstrating exceptional creative writing skills are essential for success in this position.
Key Responsibilities :
- Plan and execute all aspects of digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns.
- Responsible for creating engaging social media content across company channels.
- Lead efforts to organize, collaborate, and host informative webinars.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Brainstorm new and creative growth marketing strategies to achieve business targets.
- Collaborate with internal teams to create customer-oriented marketing collateral.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Create and / or assist in scientific content marketing strategies and set short-term goals.
- Collaborate with design teams to produce high quality content.
- Ensure deadlines are met.
- Utilize CRM tools (e.g. HubSpot) to maintain social calendars and schedule posts.
- Edit, proofread, and improve content for English-speaking audiences.
- Optimize content considering SEO and Google Analytics.
- Willingness to learn about life-science industry and customer needs to generate ideas that increase customer engagement.
Qualifications :
Education / Experience :
About Hamilton :
Salary : Mid Salary
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