Marketing Sales/Social and Digital Communications Specialist

Overview: We are seeking a dynamic and creative individual to join our team as a Marketing, Advertising, and Social Media Specialist. This role will be pivotal in developing and executing marketing strategies across various platforms to promote our brand, engage our audience, and drive business growth.

Responsibilities:

• Develop & Implement Marketing Strategies: Work directly with the Director of Productivity to collaborate and implement comprehensive marketing plans that are aligned with company objectives, utilizing a mix of traditional and digital marketing channels.
• Manage Social Media Presence: Oversee all social media accounts, including Facebook, Twitter, Instagram, LinkedIn. Develop engaging content, schedule posts, and interact with followers to build brand awareness and increase engagement.
• Email Marketing: Create and send multiple emails throughout the month utilizing our platforms to reach specific audiences and topics. Branded material, non-branded, partner supported, educational and otherwise specified. Use Hubspot to create automation campaigns that will allow the business to drive sales.
• Content Creation: Generate creative and compelling content for various marketing materials such as social media posts, blogs, newsletters, email campaigns, and advertisements.
• Advertising Campaigns: Plan and execute online advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels. Monitor campaign performance, analyze data, and optimize strategies to maximize ROI.
• Community Engagement: Foster relationships with customers and the community through active participation in online forums, groups, and events. Respond to inquiries, comments, and messages in a timely and professional manner.
• Plan & Execute Paid Social Media Campaigns: Plan, execute, and track paid social media campaigns that allow the business to drive business sales.
• Brand Management: Uphold brand standards and guidelines across all marketing materials and communications to maintain a consistent brand identity.
• Performance Tracking and Reporting: Monitor key performance indicators (KPIs) for marketing initiatives, track campaign metrics, and prepare regular reports to evaluate effectiveness and inform future strategies.
• Website Management: Basic Understanding of HTML, SEO, and Website development.
• Business Development: Foster relationships within the local community to include, joining local organizations, attending community events, and other ways to drive business needs.
• Stay Updated: Keep abreast of emerging trends, technologies, and best practices in marketing, advertising, and social media to continuously improve performance and drive innovation.
• Produce and schedule social media content on all social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
• Measure and report on the effectiveness of social media activities and analyze results to identify opportunities for improvement and optimization.
• Create content in a variety of formats for digital and traditional materials.
• Participate in all stages of the digital marketing creative process, from brainstorming to conceptual development.
• Drive engagement, lead generation, and overall growth by developing and delivering high-performing content.
• Interpret creative briefs to develop and produce digital content.
• Ensure brand consistency in copy through tone, voice, and terminology.
• Proofread written work and online content.
• Present copy concepts and final deliverables to various teams and revise content based on feedback/direction.
• Work efficiently and effectively with various teams across the organization on projects with competing timelines.
• Measure and report on the effectiveness of digital marketing activities and analyze results to identify opportunities for improvement and optimization.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing or communications, or equivalent experience
• 2 years of experience as a paid social media digital marketer and paid search
• 2 years of social media content creation & organic growth development
• Basic understanding of HTML, SEO, and Website Development
• Excellent writing, proofreading, and verbal communication skills
• In-depth experience developing, distributing, and managing content for Facebook, Instagram, LinkedIn, Twitter, TikTok, and other social media platforms.
• Experience with creating email marketing campaigns.
• Proficient in making basic website updates on platforms such as Drupal, Square Space or WordPress
• Hands-on experience with SEO, Google Analytics, and various CRM software (Hub Spot preferred)
• Ability to manage and prioritize multiple projects.
• Familiarity with Adobe, Photoshop, Canva, etc. for basic graphic design needs
• Highly motivated self-starter and extremely detail-oriented
• Experience working with sales, creative/design teams, and various stakeholders across the organization.
• Able to thrive in sometimes ambiguous environments common in a start-up atmosphere.
• Effective and clear communicator, able to convey complex ideas in a concise manner, both verbally and in writing to various audiences.
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution.
• Energetic, driven, personable, and outgoing- We are looking to connect with the local community.
• HubSpot experience is required.
• Ability to create a work environment that embraces and appreciates diversity.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Salary : $50,000 - $65,000