What are the responsibilities and job description for the Marketing Manager - Client Engagement & Retention Support position at Hancock Whitney?
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JOB FUNCTION / SUMMARY :
The Marketing Manager - Client Engagement and Retention is responsible for developing, implementing, and optimizing marketing strategies to enhance client loyalty and retention. This individual will leverage their expertise in customer relationship management (CRM), marketing automation, and data-driven decision-making to maximize the lifetime value of our clients.
ESSENTIAL DUTIES & RESPONSIBILITIES :
- Based on strategic guidance from direct manager, craft well-structured strategic marketing plans and creative briefs using qualitative and quantitative data and producing measurable results.
- Helps define and update marketing plans for specific marketing channels under the direction of the direct manager.
- Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute through creative development, targeting and production.
- Develops in depth understanding of features and benefits of financial products offered to the segment.
- Contributes input and ideas to help achieve segment marketing goals and program ROI.
- Work with analytics to understand campaign performance, test results and profitability; utilize data and analytics to drive marketing decisions based on customer interactions and behaviors.
- Identify new capabilities to improve campaign performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements.
- Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization.
- Present campaign reporting including financials, performance and test results.
- Ensure that marketing programs adhere to brand standards and contribute to building brand equity.
- Coordinates with diverse centers of excellence to execute campaigns, including external agencies and internal partners in marketing analytics, market research, corporate communications, community engagement, digital channels, brand management, merchandising, and marketing automation.
- Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Based on results and discussion with Marketing Leadership contributes ideas and recommendations for future planning.
- Follow established department policies, procedures, and workflow practices.
- Serve as a first line of defense in implementing appropriate risk controls.
SUPERVISORY RESPONSIBILITIES :
None
MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE :
ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS :
Equal Opportunity / Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.
