What are the responsibilities and job description for the Marketing Manager Job at Hanna Center in Sonoma position at Hanna Center?

Job Title : Marketing Manager

FLSA Classification : Exempt

Department : Marketing & Communications

Reports to : Director of Marketing & Community Programming

Salary : $75,000-$95,000

Date Updated : January 2025

Job Description

Summary / Objective

Located on a 90-acre campus in Sonoma, California, Hanna Center is a non-profit that offers a system of mental health, training, residential, and community support services to improve the well-being and mental health of youth, families, and communities. The Marketing Manager will use their expertise in digital marketing management, paid online advertising, graphic design, and social media, to craft innovative and compelling strategies that promote Hanna Center’s mission to provide a continuum of care that delivers sustainable outcomes for the members of our community who need it most. This role will focus heavily on managing digital media strategies to maximize engagement, build brand awareness, and support organizational goals.

Description

The Marketing Manager will be responsible for the execution of all marketing plans, managing digital marketing initiatives, maintaining the website, and crafting messaging for email campaigns, social media, and donor communications. This role will also include overseeing paid online advertising campaigns, creating visually appealing digital and print materials, and driving impactful digital media strategies across multiple platforms.

A Typical Day as a Marketing Manager May Include :

Developing and executing comprehensive digital marketing campaigns to increase awareness and engagement.
Managing and optimizing paid online advertising campaigns (Google Ads, Meta Ads, etc.) to achieve campaign goals.
Creating and editing messaging for email campaigns, social media, and website content.
Monitoring, analyzing, and reporting on digital marketing performance metrics to inform data-driven decision-making.
Designing and updating digital and print materials using Adobe Creative Suite.
Managing social media presence across platforms, including content creation, scheduling, and engagement strategies.
Making updates to the website, maintaining accurate information, and implementing SEO best practices.
Collaborating with the Marketing and Advancement teams to implement and grow participation in key fundraising events or community programming.

Essential Functions

Develop, execute, and optimize digital marketing campaigns, leveraging analytics to inform strategies and improve performance.

Oversee paid advertising campaigns across platforms to meet fundraising, event, and awareness goals.

Create and maintain a digital content calendar, including social media, website updates, and email campaigns.

Use Mailchimp and Firespring to set up and manage email newsletters and campaigns.

Craft and maintain consistent messaging across all digital platforms to ensure brand alignment.

Capture and edit high-quality photos and videos for marketing materials and social media.

Analyze and report on key performance metrics for digital channels.

Design and produce compelling marketing materials using Adobe Creative Suite.

Provide marketing support for key fundraising events.

Requirements

Demonstrated expertise in digital marketing management, with a strong understanding of paid advertising, SEO, and analytics.

Effective interpersonal, conversational, and presentation skills.

Exceptional writing and editing skills with the ability to craft compelling messaging across digital platforms.

Must embrace and support Hanna Center’s mission and values at all times.

Qualifications

B.A. and 2 years of experience in Digital Marketing, Communications, or a related field.

Highly organized with exceptional attention to detail.

Holds self and others accountable for high-quality results.

Proficiency in Microsoft Office, Adobe Creative Suite, and online advertising platforms.

Experience with website management, SEO, and digital email management.

Familiarity with CMS platforms and basic HTML is preferred.

Strong knowledge of social media platforms and analytics tools.

Work Environment

Typical office environment with responsibilities that may include offsite meetings or trainings as required.

Affirmative Action / EEO Statement

Hanna Center is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties may change at any time with or without notice.

J-18808-Ljbffr

Salary : $75,000 - $95,000

Apply for this job

Receive alerts for other Marketing Manager Job at Hanna Center in Sonoma job openings

Marketing Manager Job at Hanna Center in Sonoma

What are the responsibilities and job description for the Marketing Manager Job at Hanna Center in Sonoma position at Hanna Center?

What is the career path for a Marketing Manager Job at Hanna Center in Sonoma?

Not the job you're looking for? Here are some other Marketing Manager Job at Hanna Center in Sonoma jobs in the Sonoma, CA area that may be a better fit.

We don't have any other Marketing Manager Job at Hanna Center in Sonoma jobs in the Sonoma, CA area right now.

AI Assistant is available now!