What are the responsibilities and job description for the Specialist II Brand Marketing Programs position at Hannaford?
Category/Area of Expertise: Marketing
Job Requisition: 407577_external_USA-ME-Scarborough
Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: Marketing - North (2761011)
Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.
Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.
This position is a program marketing role responsible for overseeing the marketing strategy and execution of Hannaford's brand programs (such as Hannaford to Go, Time Savers, Private Brands, etc.) to achieve short and long-term business objectives, brand equity and marketing goals. Leverages data and consumer insights to develop strategic plans, brief internal stakeholders, and execute campaigns for all prioritized marketing programs, with a focus on driving growth and impact for the brand. Collaborates with merchandising, brand planning, and channel leads to ensure all strategies and plans are designed to achieve their objectives and set up for successful execution.
Primary Duties and Responsibilities:
Develop annual strategic plans for each business and marketing priority, ensuring they are customer-centric, grounded in data/insights, and supported by key stakeholders and enablers. Present plans to the marketing team and other stakeholders and leaders throughout the organization.
Develop marketing strategies to support business priority objectives, incorporating market/competitive dynamics, objectives, strategies, target customers, positioning/message strategies, and timing.
Develop and execute Marketing launch strategy for new products/services
Collaborate with other members of the marketing team, especially shopper and commercial planning team to ensure integration and avoid messaging collision.
Provide visibility to and seek feedback on program strategies, plans and results to stakeholders and leaders throughout the organization
Support development of research plans to inform marketing strategies (customer perceptions, market positioning, promotional offerings, etc.)
Maintain deep knowledge of our markets including regional and consumer trends, competitors, customers, and cultural differences
Qualifications and Experience:
Skills and Abilities:
The Salary Range for this position is $72,880 - $109,320
Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.
Job Requisition: 407577_external_USA-ME-Scarborough
Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: Marketing - North (2761011)
Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.
Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.
This position is a program marketing role responsible for overseeing the marketing strategy and execution of Hannaford's brand programs (such as Hannaford to Go, Time Savers, Private Brands, etc.) to achieve short and long-term business objectives, brand equity and marketing goals. Leverages data and consumer insights to develop strategic plans, brief internal stakeholders, and execute campaigns for all prioritized marketing programs, with a focus on driving growth and impact for the brand. Collaborates with merchandising, brand planning, and channel leads to ensure all strategies and plans are designed to achieve their objectives and set up for successful execution.
Primary Duties and Responsibilities:
Develop annual strategic plans for each business and marketing priority, ensuring they are customer-centric, grounded in data/insights, and supported by key stakeholders and enablers. Present plans to the marketing team and other stakeholders and leaders throughout the organization.
- Gain input from key leaders in Category, Merchandising, and support organization during planning process to understand business priorities/strategies to effectively build marketing strategies and objectives.
- Brief internal stakeholders, participate in concept and creative reviews to ensure creative addresses all jobs to be done and is consistent across all platforms.
- Day to day management of program plans plans, ensuring effective wiring, flawless execution, and continual improvement based on learning and results.
Develop marketing strategies to support business priority objectives, incorporating market/competitive dynamics, objectives, strategies, target customers, positioning/message strategies, and timing.
Develop and execute Marketing launch strategy for new products/services
Collaborate with other members of the marketing team, especially shopper and commercial planning team to ensure integration and avoid messaging collision.
Provide visibility to and seek feedback on program strategies, plans and results to stakeholders and leaders throughout the organization
Support development of research plans to inform marketing strategies (customer perceptions, market positioning, promotional offerings, etc.)
Maintain deep knowledge of our markets including regional and consumer trends, competitors, customers, and cultural differences
Qualifications and Experience:
- Solid understanding of business process and strategy
- Experience with strategy development, strategic communication and storytelling
- Experience in brand management, marketing and/or commercial planning (minimum 5 years)
- Bachelor's degree in marketing or related field or equivalent work experience
- Strong understanding of marketing strategies, media channels, and branding
Skills and Abilities:
- Strong communication skills, both written and verbal
- Strong interpersonal and collaboration skills
- Strong leadership skills and ability to influence others
- Ability to successfully manage competing priorities
- Ability to successfully manage and balance multiple projects at once
- Ability to write clear and compelling strategy briefs
- Ability to translate data into meaningful insight(s)
The Salary Range for this position is $72,880 - $109,320
Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.
Salary : $72,880 - $109,320
