Marketing Director, Creative

Marketing Director, Creative

Do you have knack for creative design? Do you tell all your friends and family they need to try this great new egg you’ve found called Happy Egg? Then let’s talk.  We are looking for a Marketing Director, Creative who brings unique ways to resonate with consumers and develops creative that grabs attention, increases memorability and grows our sales.

Role Responsibilities

•  Own and elevate all aspects of Happy Egg’s brand identity – from our logo to packaging to digital assets – ensuring clear narratives about the quality differences of our eggs.
• Lead a team of two direct reports, fostering a culture of creativity, accountability, and professional growth.
• Manage creative budgets effectively, ensuring the best possible ROI on all creative investments.
• Drive content strategy and storytelling to deepen consumer engagement across social, digital, OOH, and in-store touchpoints.
• Collaborate with Sales and Trade Marketing teams to develop creative that drives in-store impact and retailer buy-in.
• Partner with Advertising to test and refine creative strategies that maximize effectiveness and brand reach.
• Lead the development and launch of new brand campaigns, ensuring alignment with company goals and values.

Required Skills or Experience

• Expertise in Adobe Creative Cloud, including Illustrator, InDesign, and video editing software (such as Premiere Pro or After Effects).
• Strong storytelling and design skills, with the ability to translate brand strategy into compelling visuals and narratives.
• Proven ability to manage and mentor a creative team, ensuring alignment with company goals and culture.
• Experience managing freelancers and/or agencies, ensuring quality work, timeline and budget efficiency, and brand consistency.

Key Performance Indicators (KPIs)

• Increasing aided and unaided brand awareness
• Consistently growing household penetration through compelling storytelling
• Growing units per store per week (USW)
• Boosting social engagement, ensuring content resonates with and activates the Happy Egg community to purchase.
• Improving video completion rates (VCR) on creative content, demonstrating stronger consumer interest.
• Reducing creative spend over time while increasing creative effectiveness, maximizing the efficiency of non-working marketing investments via cost per incremental unit (CPI).

You will Fit Right in at Happy Egg if:

• You are hungry to grow and eager to join an organization with aspirational growth goals.
• You collaborate well while also asking forgiveness and not permission.
• You want a place that rewards personal contributions, hard work, initiative, and collaboration. 
• You are comfortable owning the brand voice, tone and look to ensure consistency to consumers, while modifying messaging by channel
• You can’t help but recommend additional ideas that can help meet the demand of brand growth and new retailer accounts. 

What Happy Egg Offers You

Happy Egg offers a world class benefits package, which includes 5 weeks Paid Time Off, paid holidays, 401(k) matching, health, vision, dental, life, and disability insurance.

This role is also eligible to participate in the company’s long-term incentive program.

To provide equal employment and advancement opportunities to all individuals, employment decisions at Happy Egg will be based on merit, qualifications, and abilities. Happy Egg does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by law. This policy covers all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.