What are the responsibilities and job description for the Chief Financial Officer position at Happy Koala LLC?
The CFO at Happy Mammoth will be a strategic financial leader, responsible for driving profitability, financial scalability, and business growth in a high-performance, data-driven environment. As a key member of the executive team, the CFO will oversee all financial strategy, forecasting, risk management, and capital allocation, ensuring the company is positioned for sustainable expansion.
This role requires a proactive, hands-on finance leader with experience in eCommerce, DTC brands, or CPG who understands scaling financial operations, managing cash flow, and optimizing profitability in a digital-first business model.
Key Responsibilities
1. Financial Strategy & Business Growth
✅ Define and implement a long-term financial roadmap to support company growth and international expansion.
✅ Provide financial leadership to the CEO, executive team, and investors, ensuring data-driven decisions that drive profitability.
✅ Oversee P&L management, gross margin optimization, and cost efficiencies across all business units.
✅ Lead financial planning for new market entries, acquisitions, and strategic partnerships.
2. Financial Planning, Budgeting & Profitability Optimization
✅ Own the financial planning and analysis (FP&A) function, ensuring accurate budgeting and forecasting.
✅ Develop KPIs to track financial health, including revenue growth, LTV/CAC ratios, and ROI on marketing spend.
✅ Work with the Marketing Team to ensure profitable customer acquisition strategies.
✅ Implement financial automation tools to improve reporting, forecasting, and decision-making.
3. Capital Management & Investor Relations
✅ Manage fundraising efforts, including equity, debt financing, and investor relations.
✅ Optimize capital allocation and cash flow management, ensuring sustainable scaling.
✅ Develop financial models to support investment decisions and company valuations.
✅ Act as the primary financial spokesperson for investors, banks, and stakeholders.
4. Financial Operations, Compliance & Risk Management
✅ Ensure compliance with GAAP/IFRS, tax regulations, and local/international financial laws.
✅ Oversee audit, risk management, and financial governance.
✅ Implement internal financial controls, SOPs, and fraud prevention strategies.
✅ Ensure operational efficiency by collaborating with supply chain, logistics, and finance teams.
5. Leadership & Cross-Functional Collaboration
✅ Build and lead a high-performing finance team, including the Financial Controller and analysts.
✅ Work closely with the Marketing Team to analyze customer acquisition costs, pricing strategies, and promotional ROI.
✅ Partner with the Operations Team to optimize supply chain costs, vendor negotiations, and inventory management.
✅ Support the Product Development Team by ensuring profitability in product pricing, COGS management, and margin analysis.
Qualifications & Skills
✔️ 10 years of financial leadership experience, preferably in eCommerce, CPG, DTC brands, or high-growth startups.
✔️ Proven experience in scaling financial operations, P&L management, and revenue growth strategies.
✔️ Deep understanding of eCommerce financial metrics (CAC, LTV, ad spend attribution, conversion rates, and churn).
✔️ Experience with financial reporting tools, ERP systems (e.g., NetSuite, SAP, QuickBooks), and data analytics tools.
✔️ Ability to translate complex financial data into actionable business strategy.
✔️ Excellent leadership and stakeholder management skills, with experience working with CEOs, investors, and cross-functional teams.
