Marketing Coordinator Job at Harbinger Marketing in Newnan

Job Description

Job Description

This Is Us

In-house marketing out-sourced. Harbinger Marketing serves our clients as their outsourced marketing department. We are a team of highly qualified designers, developers, copywriters, experts in social media, videography, photography, branding, and brand messaging. We have extensive experience and a strong track record in digital marketing through our use of search engine marketing, online advertising, review generation, listing management, social media, as well as other tools and techniques.

Additionally, we are well-versed in traditional forms of advertising like direct mail, local publications or radio. From designing, printing and delivering business cards or other printed materials, to managing the production of branded apparel, to negotiating placement rates with advertisers, to negotiating co-opted marketing dollars with our client’s suppliers and other partners our team has done it all. We truly are a full-scale, full-scope marketing department out-sourced.

Outsourced marketing is the solution for busy business owners who are ready to grow and maximize their ROI. Instead of hiring a full-time marketing director with limited resources, manpower, and skills, partners get a whole team of talent working for the success of their company for the hours they truly need. We design a customized marketing plan which will showcase a company's story and ignite the growth they have been craving.

Harbinger Marketing is looking to hire a Marketing Coordinator.

WATCH THIS VIDEO. It will give you an idea of what a Marketing Director is and how the Marketing Coordinator will be able to support them : &feature=youtu.be

Could this be you?

First, a bit about the role you would be supporting. A Harbinger Marketing Marketing Director serves as the bridge and primary point of contact between our clients and our team. They are in many ways a combination of a marketing strategist, relationship / account manager, and project coordinator. They are responsible for directing and leveraging our marketing team, tools, and resources in order to achieve our clients’ goals for their business. Marketing Directors create and oversee the marketing strategy for each of our clients’ businesses as well as maintaining and nurturing strong relationships with our clients, their employees, their supplier­­­s, their vendors, and Harbinger Marketing’s suppliers, vendors, and advertising partners.

This role is typically referred to as an account manager in traditional agencies. Some of the required skill sets may be the same. However, with our unique, outsourced model the role is much more aligned with the title of Marketing Director. The role actually requires leading all the marketing strategy and implementation for a company while working directly with the business owner.

The Position - As the Marketing Coordinator, you would be responsible for assisting our Marketing Directors in fulfilling their tasks and responsibilities to our clients.

Harbinger Marketing is a rapidly growing company, having explosive back-to-back years in our past seven years in business. We are looking for a candidate who has a desire to be a part of building something great as well as a strong personal commitment to an intense work ethic, client service, constant improvement, aggressive growth, excellence in all things, and keeping a positive attitude under pressure.

Further details and requirements are listed below :

Marketing Coordinator Position Definition

A Marketing Coordinator (MC) assists their Marketing Director (MD) in ensuring the execution of projects, tasks, meetings, updates, and other tactical objectives with the ultimate aim of creating bandwidth for their MD to further develop client relationships and marketing strategies.

Objectives

Manage efficiency and scalability of workflow

Create partner relationship security

Task management and implementation

Quality assurance

Duties and Responsibilities

As a collaborative partner to the Marketing Director, the Marketing Coordinator is responsible for the following :

Meetings & Communication

Assist the Marketing Director in facilitating interactions and communication with partners in meetings.

Act as the primary notetaker and implement follow-up tasks and action items.

Employ problem-solving skills and strategic thinking in partner communications.

Manage internal processes including task coordination and project updates.

Ensure timely and efficient internal communication to address partner needs, utilizing relevant tools and information.

Aid in the process of receiving and incorporating feedback and revisions to complete tasks.

Promptly address partner inquiries and concerns regarding their marketing efforts, especially when the Marketing Director is unavailable.

Content Marketing Oversight

Act as the first line of defense for social media, email, and photo-related tasks before MD review. The MC will review, revise, and approve content prior to submission for final internal approval.

Oversee the creation of social media content plans and strategies.

Ensure content quality and alignment with partner objectives.

Website Onboarding

Collaborate across departments for website content curation.

Coordinate with web development teams for website building, participating in the content uploading process.

Oversee the ongoing updates to the website.

Asset Fabrication Management

Manage the design and procurement of marketing materials by coordinating with various departments.

Keep internal and external stakeholders (MD & partner) informed about the status of marketing assets.

Media Production

Support the Marketing Director in devising shoot plans, scheduling production days, and attending onboarding shoots.

Digital Marketing

Aid in the development and execution of advertising strategies.

Contribute strategic insights to digital marketing initiatives.

Content & Organizational Structure

Maintain a deck of marketing support materials, ensuring that all resources are accurate and up to date.

Coordinate new material creation as needed.

Continually improve the organization of partner-related information to maintain consistency and dependability.

Familiarity with Contracted Scopes

• Understand and be familiar with partners’ scopes of work to assist the MD in keeping partners within their contracted scope.

Industry Market Research

Support the Marketing Director’s research of partners’ industries to learn trends and gather industry-specific information.

Always Continuing Education

In order to achieve higher levels of efficiency, broaden abilities, sharpen skills, and better assist the MD by understanding process flow, the MC will participate in key meetings and shadow at client shoots during the onboarding / training process.

Skills and Qualifications

Marketing Coordinators use a variety of soft skills and industry knowledge to manage their tasks effectively and provide the most comprehensive support to the Marketing Director, which includes :

Strong written and verbal communication skills to articulate clearly with various departments including graphic design, social media, digital marketing, email marketing, and commercial production.

Excellent interpersonal skills for representing Harbinger Marketing in client-facing activities.

Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.

Good computer skills for generating reports, viewing marketing metrics, extracting data, and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs, and features is a must with experience in web page development and graphic design being very helpful.

Education and Training Requirements

Experience Requirements

At least 2 years of experience in marketing or advertising.

Understanding of SEO / SEM, display advertising, social media, email, and commercial production.

Qualities We’re Looking For

An enthusiastic individual with a strong desire to learn and expand their marketing expertise.

Motivated to ask questions, implement direction, and seek additional projects.

Someone who takes the time to understand our partners’ brands, products, and services.

Details

In-Office, 5 days a week

Salary will range from 40k to 50k depending on experience.

Company Description

Go to our website and see!

Company Description

Go to our website and see!