Harbor Group is hiring: Corp Marketing - Digital Marketing Specialist in Norfolk

Corp Marketing - Digital Marketing Specialist

Dallas, TX, USA

999 Waterside Dr, Norfolk, VA 23510, USA

Job Description

Posted Monday, February 5, 2024 at 5 : 00 AM

Harbor Group Management Company is a multi-billion dollar real estate investment and property management firm. As we continue to grow, we are looking for passionate, goal-oriented, creative individuals with an entrepreneurial spirit and great communication skills. Harbor Group is dedicated to outstanding customer service and providing exquisite living experiences for our residents.

JOB DESCRIPTION

Job Title : Digital Marketing Specialist

Division : Corporate

FLSA Status : Exempt

JOB PURPOSE : The Digital Marketing Specialist will build, implement, and optimize digital marketing campaigns to generate leads and increase awareness for Harbor Group Management and its assets. They will create, publish, and audit written and visual content to support marketing initiatives, optimize marketing funnels, and improve performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES : Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company.

• Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way.
• Work with vendors for timely and effective advertising creation of SEO, SEM, ILS, and display campaigns.
• Audit lead and contact lists, segmentation & clean up.
• Achieve marketing performance efficiency through the optimization of content online and provide consistent documentation of findings and adjustments to the internal team.
• Claim, verify, and update online business listings with Google Business Places, Yelp, Facebook, ApartmentRatings, and others relating to social media and reputation management for each location.
• Audit and validate marketing costs for key campaigns, categories, and channels.
• Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals.
• Audit and maintain consistent and on-brand messaging for each community.

QUALIFICATIONS : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Qualifications Include :

WORKING CONDITIONS : This position could require occasional evening and / or weekend work.

LOCATION : This position can be remote in the Dallas, Texas area, or onsite in the Norfolk, Virginia office.

PHYSICAL REQUIREMENTS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and / or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

SUPERVISORY RESPONSIBILITIES : This position does not have supervisory responsibility.

J-18808-Ljbffr