Website Communications Specialist (Non-Exempt)

POSITION :

Website Communications Specialist (Non-Exempt)

SU JOB FAMILY CLASSIFICATION :

University Web Communications Specialist I

EPARTMENT : University Marketing

UPERVISOR TITLE :

Director for University Marketing

LSA STATUS : Non-Exempt

XEMPTION : N / A

OCATION :

HSU Campus, Abilene, Texas

TARGET HIRE DATE : As Soon As Possible

HSU CHRISTIAN STANDARD REQUIREMENT FOR

EMPLOYMENT - Candidate mustprofess a Christian Faith, maintain membership in a local congregation, andrespect the values and distinctives central to the historically Baptist valuesof HSU as reflected in theUniversity's Statement of Faith.

CONTACT INFORMATION :

Human Resources 325-670-1259 or careers@hsutx.edu

SUMMARY / SCOPE :

The Website Communications Specialist will lead the strategy, content, and performance of the HSUwebsite to drive traffic, generate leads, and improve conversions. Keyresponsibilities include partnering with departments to keep content currentand engaging, optimizing website functionality, and coordinating with digitalvendors to support complex web needs. This role requires data collection andKPI reporting to assess website impact and guide strategic decisions. Idealcandidates are strategic thinkers with strong technical expertise, dedicated toenhancing the university's online presence and driving digital growth.

HSU JOB FAMILY CLASSIFICATION INCLUDES THE FOLLOWING :

ESSENTIAL DUTIES AND RESPONSIBILITIES :

WebsiteStrategy & Optimization

Developand implement strategies to increase organic traffic, generate leads, andimprove conversions on the HSU website.

Continuouslymonitor website performance, functionality, and experience and providerecommendations for navigation, layout, and design elements to enhance userexperience and increase conversion rates.

Overseeconversion rate optimization across landing pages and other site components tostreamline the user journey and reduce friction.

SEO &Content Management

Manageonsite and offsite content strategies to improve SEO and user interface,collaborating with outside vendors as needed.

Conductkeyword research and optimize pages for search engine rankings, ensuringcontent meets SEO standards.

Partnerwith the Director of University Marketing and the Communications and ContentStrategy Specialist to review website marketing content to maximize visibility,engagement, and alignment with broader marketing tactics.

Collaboration& Stakeholder Coordination

Work withdepartments across campus, such as Admissions, Athletics, Advancement, Alumni,and Academics, to keep web content current and aligned with HSU's marketingstrategy.

Collaboratewith HSU's external web developer (Deep Space Robots) to maintain the HSUwebsite, ensuring it remains visually appealing, functional, and up-to-date.

Coordinatewith Admissions and other stakeholders to support email marketing initiatives,web maintenance, SEO, and improvements to boost enrollment rates.

DataAnalysis & Reporting

Regularlyreview web analytics, using tools like Google Analytics to monitor and analyzewebsite performance, content effectiveness, and conversion metrics.

Collaboratewith the Director for University Marketing to review monthly analytics,identify trends, and make data-driven decisions for site optimization.

Prepareand present KPI reports that assess website impact and inform strategic websiteimprovements.

Governance& Maintenance

Overseewebsite governance by working with departments to ensure content accuracy,relevance, and consistency.

Learn andtrain others on WordPress functionality, providing website and SEO training tofaculty, staff, and team members as needed.

IndustryAwareness & Continuous Improvement

Stayinformed of digital marketing and website trends, implementing new insights toenhance the HSU website.

Lead A / Btesting and personalization techniques to refine user experience andpath-to-conversion strategies.

Attendweekly marketing meetings to provide digital insights, update team members onweb developments, and brainstorm ideas for continuous improvement.

SUPERVISORY RESPONSIBILITIES :

Thereare no supervisory responsibilities for this position.

COMPETENCIES :

This is your opportunity to demonstrate how your education and / or experience in your current or previous job relates to each function of this position.

Interview decisions are partially based on this information.

n a separate sheet of paper, write a paragraph for each competency listed below describing your background and qualifications in each area.

To perform the job successfully, an individual should demonstrate the following competencies.

Design

• Generates creativesolutions; translates concepts and information into images; uses feedback tomodify designs; applies design principles; demonstrates attention to detail.

Teamwork

Quality Management

Strategic Thinking

Dependability

QUALIFICATIONS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS, & ABILITIES (Language, Mathematical, Reasoning and Computer Skills) :

LANGUAGE SKILLS :

Ability to read,analyze, and interpret general business periodicals, professional journals,technical procedures, or governmental regulations. Ability to write reports,business correspondence, and procedure manuals. Ability to effectively presentinformation and respond to questions from groups of managers, clients,customers, and the general public.

MATHEMATICAL SKILLS :

Ability to add,subtract, multiply, and divide in all units of measure, using whole numbers,common fractions, and decimals. Ability to compute rate, ratio, and percentageand to draw and interpret bar graphs.

REASONING ABILITY :

Ability to solvepractical problems and deal with a variety of concrete variables in situationswhere only limited standardization exists. Ability to interpret a variety ofinstructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS :

Toperform this job successfully, an individual should have knowledge of WordProcessing software; Spreadsheet software; Project Management software; HumanResource systems and Contact Management systems.

EDUCATION / EXPERIENCE :

Bachelor's degree from four-yearcollege or university in communications, marketing, journalism, or otherrelated fields required.

Strong familiarity with implementationand development required.

Required experience and technicalskills include :

HTML, CSS, PHP, JavaScript

WordPress development and maintenance

Live troubleshooting of websites

Writing and editorial

Attention to detail

Strong familiarity with analytics andanalysis of complex datasets

Strong familiarity with DigitalAdvertising platforms such as AdWords, BingAds, and Social Media Platforms.

Drive to consistently research andtest new techniques and strategies in digital marketing.

In-depth knowledge of integratedmarketing and digital disciplines.

Promote teamwork in the office andacross campus.

Reflective and analytical;appreciative of feedback and dedicated to improvement and self-development.

Threeto five years of experience in digital marketing in a professional setting preferred.

Theabove requirements will be validated through the written competencies providedby the applicant in addition to the interview process and reference checksregarding past employment experience, etc.

CERTIFICATES, LICENSES, REGISTRATIONS :

None are required for this position at this time.

PHYSICAL REQUIREMENTS :

The physical demandsdescribed here are representative of those that must be met by an employee tosuccessfully perform the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions.

While performing the duties of this job, the employee is regularlyrequired to talk or hear. The employee is frequently required to stand, walk,sit and use hands to finger, handle, or feel. The employee is occasionallyrequired to reach with hands and arms and stoop, kneel, crouch, or crawl.

The employee is occasionally required to climb or balance.

The employee must occasionally lift and / or move upto 10 - 25 pounds.

This job issedentary in nature. Must be able to sit for long periods of time whileperforming computer operations.

Must have good vision for design work on thecomputer.

Must be able to attend meetings on campus at HSU.

WORK ENVIRONMENT :

The work environmentcharacteristics described here are representative of those an employeeencounters while performing the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions.

While performing the duties of this job, the employee isfrequently exposed to outside weather conditions and extreme heat. The employeeis occasionally exposed to extreme cold.

The noise level in the work environment is usually moderate.

ADDITIONAL INFORMATION :

This is a Full-Time, Non-Exempt / HourlyStaff Position at the HSU campus.

A regular 40-hour workweek isrequired at a minimum (plus occasional overtime).

Working beyond a normal 40-hour weekis necessary at times, including occasional nights and weekends in order tomeet project deadlines.

All hours worked beyond 40 hours ina single work week will be compensated at time and a half, per FLSA guidelines.

Must have and maintain a valid ClassC Driver's License and maintain a clear driving record to be insurable underthe university liability policy.

Must be able to drive to completework assignments on and off campus, as needed.

Some travel and irregular work hoursare required at times for training, meetings, etc.

EMPLOYEE BENEFITS :

For more information concerning benefits offered to HSU employees, see the HSU Benefits Summary on the HSU website.

NON-DISCRIMINATION STATEMENT :

HSU complies with all applicable anti-discrimination laws including those prohibiting discrimination on the basis of age, sex, pregnancy, race, color, national origin, disability, genetic information and military service. HSU is a private university affiliated with the Baptist General Convention of Texas and may lawfully consider an applicant's religion as a selection criterion. HSU is committed to hiring faculty and staff who share an active Christian faith and fully support HSU's mission.

In accordance with the Americans with Disabilities Act (ADA), HSU provides reasonable accommodation to qualified individuals with disabilities who are employees or applicants for employment, except when the accommodation would impose an undue hardship. Requests for reasonable accommodation should be directed to Human Resources.

BACKGROUND SCREEN :

HSU does not discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law. HSU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Hardin-Simmons University conducts background checks. Depending on the position, applicants may also be required to consent to a credit check as part of the background check process. As a non-profit institution of higher education committed to Christian faith and values, the University exercises its rights under state and federal law to use religion as a factor in making employment decisions.