What are the responsibilities and job description for the Brand and Communications Manager position at Harland Medical Systems?
Duties and Responsibilities
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The Product Marketing Specialist will play a critical role in driving product success, market positioning, and customer engagement at Harland Medical Systems.
Responsibilities include:
- Conducting market research to understand customer needs, trends, and competitor positioning.
- Developing clear, compelling product positioning and messaging that differentiates the product in the market.
- Collaborating with product teams to align features and enhancements with customer needs and market demands.
- Creating and managing a library of marketing materials, including product brochures, case studies, whitepapers, and website content.
- Working closely with customer success and support teams to ensure customer satisfaction and identify opportunities for product improvements or new features.
The ideal candidate will have a strong understanding of marketing concepts and be able to analyze and interpret data to make recommendations.
