Demo

Sales Operations Manager

Harley-Davidson of Quantico
Dumfries, VA Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 4/27/2025

We Offer :

  • Competitive Pay
  • Ongoing professional training
  • Excellent benefits package including
  • Medical
  • Dental
  • Vision
  • Life, Long Term Disability, Critical Illness, Accident Insurance
  • Legal Shield
  • 401(k) and profit-sharing plan with employer match
  • Paid Holiday, Sick and Vacation Time

Major Duties and Responsibilities

1) Sales Department Operations

  • Oversee and manage all operations of new and pre-owned vehicles.
  • Ensure sales department contributes acceptable levels of gross and net profit.
  • Ensure sales personnel are well trained, motivated, and available when needed.
  • Determine sales quotas for sales personnel in accordance to their skill levels.
  • Oversee sales, trade-ins, and delivery of all new and used vehicles.
  • Maintain a sales history and / or vehicle history logbook.
  • Establish realistic forecasts.
  • Initiate and maintain an inventory control system along with net profit objectives which eliminate the possibility of lower than anticipated profits.
  • Become familiar and efficient with all phases of the computer system required for sales management.
  • Maintain a balanced new unit inventory in proportion to sales.
  • Establish procedures to ensure timely and proper completion of all paperwork.
  • Maintain showroom with a variety of vehicles set-up with different accessories and paint schemes, displayed in a well-lit environment which draws customers.
  • Maintain clean efficient facilities.
  • 2) Customer Service

  • Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Ensure cross sales of P&A, financing, general merchandise, warranties, HOG Dues, insurance products and services.
  • Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  • Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to Make Things Right.
  • 3) Management

  • Maintain sales follow up programs.
  • Maintain budgeted revenue and expense objectives.
  • Develop promotional campaigns in conjunction with the parts and service departments.
  • Maintain efficiency reports on sales representatives.
  • Provide reports to General Manager and Dealer Principal, as requested.
  • Develop monthly and annual objectives for the department in collaboration with General Manager and Dealer Principal
  • Attend training sessions to keep current with sales department issues.
  • Supervisory Responsibilities

  • Establish departmental work schedule, balancing the workload of all employees.
  • Train Sales Representatives to use consistent and current sales methodologies.
  • Set policies and procedures for sales department.
  • Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
  • Assist with recruiting, interviewing, hiring, and terminating employees.
  • Maintain records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation within HRIS management platform.
  • Provide training for all sales employees (seminars; workshops; sales schools, etc.).
  • Commitments

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees General Manager and owner(s).
  • Remain current with all sales department training available from HD University and attending seminars, workshops, and other related training programs.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Demonstrate an interest in growing the sales business.
  • Focus on quality.
  • Qualifications & Job Requirements

  • Ten (10) years progressive experience within the sales department of a motor vehicle dealership.
  • Prefer knowledge and experience with sales of Harley-Davidson Motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires the ability to balance and push a 900 lb. motorcycle.
  • Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.
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