What are the responsibilities and job description for the Email Marketing Specialist position at Harman?
Description & Requirements
About the Role
As a key member of the Professional Global Marketing team, the Senior Email Marketing Specialist will lead the strategy, branding, communication, and execution of email marketing across all of Harman's Professional brands, including JBL, Martin, AMX, and AKG. Reporting directly to the Senior Manager, Digital Marketing, this role will work closely with the Global Marketing Communications and regional marketing teams to implement high-impact, cohesive email strategies that drive engagement, build brand affinity, and support global product launches and campaigns. The ideal candidate will possess a strong understanding of HubSpot and a curiosity about integrating emerging AI technologies to enhance our approach to email marketing.
Key Responsibilities
- Develop, execute, and optimize email marketing strategies across multiple brands and regions, ensuring consistent and impactful communication that aligns with Harman's position as a leader in Pro audio, video and lighting.
- Drive the planning, creation, and deployment of targeted email campaigns, including template design, call-to-action elements, and relevant content. Provide guidance to regional teams for successful campaign implementation.
- Oversee customer journeys through the HubSpot platform, delivering strategic and technical support to regional teams, addressing technical challenges, and driving platform improvements.
- Develop customized brand journeys tailored to various email types, including New Product Announcements (NPIs), regional campaigns, social media promotions, blog content, subscriber campaigns and other digital marketing initiatives, ensuring seamless integration and alignment with overall brand strategy.
- Manage audience segmentation based on behavioral data (email engagement, website interactions, content downloads, etc.) to optimize lead nurturing workflows, converting leads into loyal customers.
- Maintain and manage the email database, ensuring accuracy, segmentation by brand and market group, and adherence to global privacy standards (e.g. GDPR, etc.).
- Analyze campaign performance, using insights to inform future campaign strategies and identify areas for improvement.
- Collaborate closely with cross-functional teams (creative, branding, content, GPLM) to coordinate email deployment, ensuring brand alignment and documenting business requirements with clear prioritization.
- Stay current on industry trends and best practices, advocating for innovative email solutions and ensuring compliance with global privacy norms.
- Additional responsibilities as assigned to support broader marketing initiatives.
What You Need
- Bachelor's degree in marketing, related field or comparable level of experience.
- Minimum 4 years of email marketing experience, including strategy, implementation, analytics and reporting.
- Strong knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies.
- Proficiency in email best practices, including template design, dynamic content, segmentation, and A/B testing methodologies.
- Technical proficiency in HTML, Excel, and other in-house tools; ability to learn and adapt to new technical systems quickly.
- Exceptional written and verbal communication skills, with an ability to integrate data, insights, and intuition to inform strategic decisions.
- Strong organizational and project management skills, able to coordinate across cross-functional teams, manage complex projects, and adapt to shifting priorities.
- Collaboration skills that enable effective partnerships across global teams and with leading agencies.
What is Nice to Have
- Multi-cultural awareness with an ability to adjust communication styles for various global audiences.
- Experience in executing email marketing strategies for multiple brands.
- Experience working with the ESP, HubSpot.
- Experience working with and around Audio/Visual professionals.
- Demonstrated creativity and a track record of "outside-the-box" thinking to propel brand growth.
- Problem-solving skills that address the unique challenges in marketing, finding innovative solutions to achieve desired outcomes.
What Makes You Eligible
- Be willing and able to work in an office based in Northridge, CA. Hybrid Model Friendly.
- Be willing to travel up to 20%, domestic and international travel.
- Successfully complete a background investigation and drug screen as a condition of employment.
- Ability to sit, stand or walk for extended periods of time with or without reasonable accommodation.
Pay Transparency
$ 82,500 - $ 121,000
Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.
Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.
Benefits
HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.
Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in '@harman.com' about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Apply
HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.
Salary : $82,500 - $121,000
