Marketing Manager

Job Summary:

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote the bank’s products and services, enhance brand awareness, and drive customer engagement. This role oversees all marketing activities, including digital marketing, advertising, and community outreach initiatives. The Marketing Manager will play a key role in shaping the bank’s public image and fostering solid relationships with customers and the community.

Key Responsibilities:

· Develop and implement comprehensive marketing plans and strategies aligned with the bank’s goals and objectives.

· Conduct market research and analysis to identify trends, customer needs, and competitive landscape.

· Create and manage the marketing budget, ensuring effective allocation of resources.

· Oversee the bank’s digital marketing efforts, including website management, social media, email marketing, and online advertising.

· Develop and execute content marketing strategies to drive online engagement and customer acquisition.

· Monitor and analyze digital marketing performance metrics, making data-driven adjustments as needed.

· Collaborate with the sales team to develop marketing collateral that supports sales efforts.

· Plan and coordinate advertising campaigns across various channels, including print, digital, and online platforms.

· Develop creative and compelling marketing materials, such as brochures, flyers, and advertisements.

· Collaborate with external vendors and agencies to execute promotional activities.

· Coordinate community sponsorships, donations, and event management.

· Build and maintain positive relationships with local media, community organizations, and other stakeholders.

· Coordinate public relations efforts, including press releases, media interviews, and community events.

· Represent the bank at community events, sponsorships, and charitable activities.

· Ensure consistent brand messaging and visual identity across all marketing channels and materials.

· Develop and maintain brand guidelines to ensure adherence to the bank’s brand standards.

· Monitor brand perception and implement strategies to enhance the bank’s reputation.

· Collaborate with internal departments, including retail banking, commercial banking, and treasury management, to support cross-functional marketing initiatives.

· Foster a collaborative and innovative work environment within the team.

· Work with HR, leadership, and other departments to align internal branding with overall company goals.

· Support cross-functional teams in integrating brand messaging into their projects.

· Ad Hoc projects as needed.

Requirements:

· Strong understanding of digital marketing, advertising, and public relations.

· Excellent written and verbal communication skills.

· Proven ability to develop and execute successful marketing strategies.

· Strong analytical and problem-solving skills.

· Ability to manage multiple projects and meet deadlines.

· Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms).

· Knowledge of regulatory requirements and industry best practices.

· Demonstrate all Harmony Bank Core Values

Education and Experience:

· Bachelor’s degree in business administration, marketing, or a related field.

· Minimum of 5 years of experience in marketing, preferably in the banking or financial industry.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person