What are the responsibilities and job description for the Senior Data Scientist position at Harnham?
SENIOR DATA SCIENTIST – SEARCH ENGINE MARKETING (SEM) OPTIMIZATION
170,000 - $230,000 BENEFITS
REMOTE
COMPANY OVERVIEW
An established entertainment company is looking for a Senior Data Scientist to revolutionize its Search Engine Marketing (SEM) efforts through advanced machine learning techniques and bidding optimization. This company thrives on data-driven strategies to refine marketing performance and maximize revenue.
This position offers an exciting opportunity to lead high-impact SEM initiatives, crafting innovative solutions redefining digital marketing efficiency and advertising spending strategies.
THE ROLE
As a Senior Data Scientist – SEM Optimization, you will develop and implement machine learning models to improve ad performance. Your work will involve large-scale data analysis, bidding strategy optimization, and automated SEM process development, all of which will directly impact how the company allocates its marketing budget.
ROLE RESPONSIBILITIES
- Design and deploy predictive models to enhance SEM bidding strategies, optimizing spend and ROAS targets.
- Streamline and automate SEM campaign structures to improve scalability and performance.
- Conduct in-depth analysis of SEM data to drive strategic decisions for marketing and finance teams.
- Apply machine learning methodologies across multiple marketing channels, including Search, CRM, and Display.
- Work closely with cross-functional teams to align SEM strategies with broader business objectives.
- Identify campaign inefficiencies and develop AI-powered solutions to boost performance.
SKILLS & EXPERIENCE
BENEFITS
If you're a data-driven innovator who thrives in search engine marketing and machine learning, we'd love to hear from you!
Salary : $170,000 - $230,000
