MARKETING SPECIALIST

Job Title: Marketing Specialist

(Department: 490-Marketing)

Job Description Summary: 

Harper Industries, Inc., is seeking a creative and strategic Marketing Specialist to craft compelling content, produce high-quality marketing collateral, and execute strategies that support a diverse product portfolio.

Duties and Responsibilities:

Content Creation

• Develop and produce engaging content for websites, social media, email campaigns, blogs and print materials
• Collaborate with the product management team to create product descriptions, brochures, case studies, white papers, and other marketing collateral
• Ensure consistency with brand guidelines and maintain a unified voice across platforms

Social Media

• Create, curate and manage content across all social media platforms to enhance brand presence and engagement
• Monitor industry trends, consumer behavior and competitor activities to uncover opportunities
• Develop and expand community and/or influencer outreach efforts

Creative Development

• Design and produce visually appealing materials such as infographics, videos, presentations, and advertisements
• Generate innovative ideas for campaigns to boost engagement and sales
• Help maintain brand identity, ensuring all creative work reflects brand voice, style and values

Campaign Execution

• Assist in planning, developing, and executing of marketing campaigns across multiple channels (digital, traditional, trade shows, etc.)
• Track and analyze campaign performance metrics to measure effectiveness and optimize future campaigns
• Coordinate with internal teams and external partners for seamless campaign delivery

Market Research and Analysis

• Analyze data to evaluate campaign performance and provide insights for future strategies
• Provide insights and recommendations based on research findings to support product positioning and messaging
• Develop a deep understanding of our target customers, their needs, and pain points through surveys, interviews and customer visits
• Curate and analyze customer surveys to drive strategic decisions and enhance customer-facing initiatives

Collaboration and Communication

• Work closely with cross-functional teams and dealer partners to align marketing strategies with business goals
• Coordinate with external vendors such as printers, videographers, and media partners for creative project execution

Qualifications/Requirements:

• Strong writing, editing, and proofreading skills with a keen eye for detail
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools
• Experience with content management systems (CMS) and email marketing platforms
• Understanding of SEO best practices and digital marketing strategies
• Excellent organizational and project management skills
• Ability to work independently and as part of a team in a fast-paced environment
• Strong analytical skills and the ability to interpret data to inform decision-making

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design or a related field
• 2-4 years of experience in marketing, content creation, or a similar role
• Experience in the manufacturing or industrial sector preferred

Benefits:

• Comprehensive benefits package including medical, dental, vision, and retirement plans
• Paid time off and flexible work schedule options

Schedule/Salary

• Full-time with some afterhours/weekend event coordination required
• Occasional travel up to 10% for company events, trade shows, and dealer or customer visits as required
• Competitive salary commensurate with experience

Physical Requirements

• May occasionally require walking, bending, stooping, stretching, and carrying objects (usually less than fortyfive
• pounds)
• Requires finger dexterity for keyboarding, visual skills for reading and clear and concise verbal skills for
• communicating and receiving instructions

Reports to:

• Marketing Manager

Must be authorized to work in the U.S., Export Control: The position must meet Export Control compliance requirements, 

therefore a “US Person” as defined by 22 C.F.R. § 120.15 is required. “US Person” includes US Citizen, lawful permanent resident, refugee, or asylee

The company is an Equal Employment Opportunity Employer (EEOC) and as such, treats all applications equally and recruits purely based on skills and qualifications.

This position may qualify for WOTC Certification credit. See Human Resources for details.