Marketing Associate (NYC Hybrid)

Overview

The William Morrow Group, a division of HarperCollins Publishers, is seeking a Marketing Associate. The Morrow Group is comprised of several imprints – flagship imprint William Morrow, as well as Dey Street Books, Mariner Books, Harvest, Harper Voyager, and Avon Books – and publishes a range of titles across most publishing categories, from bestselling mysteries and romances to prize-winning literary fiction, cookbooks, politics, and pop culture titles. The Morrow Group’s authors include Karin Slaughter, Lucy Foley, Tessa Bailey, Cher, Martha Stewart, RuPaul, Ree Drummond, Dave Grohl, Joanna Gaines, and more. In this role you will work on titles across all Morrow imprints, with a special focus on nonfiction categories.

Responsibilities

• Conceives, develops, and executes innovative marketing plans for 5-7 books per season
• Works closely on select large-scale marketing campaigns with an Associate Director
• Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors
• Advises authors on building and optimizing their social media presence and overall platform
• Develops a variety of creative content for campaigns that includes, but is not limited to, sell-in materials for reps and accounts, social media content, and advertising copy for consumer facing promotions
• Analyzes performance on key marketing tactics using social listening tools, sales data, and advertising reporting dashboards
• Oversees budgets for assigned titles
• Collaborates with ad/promo, content creation, publicity, sales, and editorial teams
• Manages the social media platforms for Harvest Books on a daily basis

Qualifications

• College degree or equivalent work experience
• A minimum of 2 to 4 years of marketing experience, preferably within nonfiction categories
• Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
• Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail
• Demonstrated knowledge of the digital landscape, current marketing trends, and social media best practices
• MS Office Suite required; Adobe Creative Suite, Canva, or similar design programs are a bonus, plus a keen eye for design
• Passion for reading and the book publishing business

HarperCollins Publishers is a company full of people who are passionate about books.  When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

The salary for this position is $54,500-$56,500. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.     

HarperCollins Publishers is an equal opportunity employer.

Salary : $54,500 - $56,500