Senior Marketing Manager, FaithGateway Online Bible Studies

Overview

HarperCollins Christian Publishing (HCCP) is seeking a strategic, visionary marketer who will lead the marketing activities for FaithGateway Online Bible Studies (OBS), the largest community of people doing Bible studies together online, with teaching from some of the nation’s bestselling Christian authors.

The marketing manager must be an excellent communicator who will work with leading HCCP authors and OBS partners, whom have included Christine Caine, Anne Graham Lotz, Margaret Feinberg, Ruth Chou Simons, Louie Giglio, Lisa Harper, Chrystal Evans Hurst, Max Lucado, Lysa TerKeurst, and many more. This role is responsible for the day-to-day leadership and execution of OBS marketing campaigns to drive the KPIs of sales, growth, retention, and engagement. Working with our Direct-to-Consumer Brand and Platform teams, as well as title marketers from within the HCCP imprints, the Sr. Marketing Manager will own development and flawless execution of 8-10 campaigns per year, including, but not limited to: campaign concept and strategy; creative direction; messaging and copy development; and working with digital marketing channel leaders to bring initiatives and campaigns to life.

The ideal leader has 5 years experience in marketing positioning, consumer messaging, brand marketing, organic and paid social media, eCommerce sales, and performance reporting/analytics.

This role is fully remote with travel a few times per year to Nashville, TN for team retreats and conferences. Hybrid in-office work from Nashville, TN or Grand Rapids, MI headquarters is also optional.

Responsibilities

Communications: verbal | copywriting | brand marketing | marketing messaging | relationship management

• Ability to identifying target audiences and consumer triggers with campaigns that engage, inform and motivate an action.
• Strong copywriting skills needed for traffic and conversion pages; writing marketing copy, headlines, subject lines, sales offers, and calls-to-action;
• Works in partnership with authors, agents, editors, vendors, retail sales and other outside parties, along with internal team members.

Marketing: strategic acumen | flawless execution | project management | traffic & conversion strategies

• Plans, develops, and executes marketing strategies that include high degree of complexity (including marketing positioning, consumer messaging, media planning and buying, social media strategy, event planning, traditional and digital marketing, etc.).
• Works with the Customer Lifecycle Marketing/Email Marketing team to understand participant data to improve retention, registrations, and sales.
• Works with the Growth Performance Marketing/Meta Advertising team to drive the paid marketing campaign initiatives to drive registrations and sales.
• Works with the Social Media and Partner Marketing team to further develop the Online Bible Studies brand and drive awareness and engagement.
• Responsible for A/B testing on creative, landing pages, advertising, conversion, and more

Performance Analytics: monitor | interpret | report | take action

• Tracks and reports marketing and media activities, analyzes marketing campaigns, and makes recommendations for adjustments and improvement based on those results;
• Responsible for measuring and reporting on the performance of all digital marketing campaigns against pre-defined goals (ROI and KPIs).

Qualifications

Knowledge & Experience:

• 5 years in marketing (consumer products, content-related products) or in a related field, such as events, publicity, communications, eCommerce sales, or women’s ministry required;
• Solid understanding of marketing and consumer behavior principles. Well-versed in digital marketing trends/best practices and social media marketing/ media planning and buying;
• Working knowledge of publishing industry and familiarity with Christian authors and media outlets, preferred.
• Experience in creating and executing marketing strategy
• Experience working with and giving direction to outside design firms/creative agencies, preferred
• Experience in creating presentation decks and communicating plans clearly to small and large groups
• Project management experience

Skills:

• Exceptional written and verbal communication skills.
• Strong leadership and management skills.
• Understanding of marketing best practices that drive optimal results.
• Able to provide insightful analysis and interpretation of sales and user engagement data.
• Proven ability to develop and maintain strong professional relationships
• Experience managing multiple, competing priorities, duties and/or projects. 
• Strong organizational, time management skills with attention to detail.
• Must be able to work independently under tight deadlines and possess the skill to set priorities and problem solve.
• Strong computer skills necessary, especially Microsoft Office. Experience with InDesign, Photoshop, and other Adobe Creative Suite applications is a plus.
• Experience with direct response copywriting
• Basic knowledge of HTML, CSS and JavaScript is a plus
• Certified in Google Analytics and knowledge of data analysis and reporting
• Up-to-date on the latest trends and technologies in digital marketing

Education: Bachelor’s degree preferred in marketing, communications, or related field; or equivalent work experience

Industry Knowledge: Firm grasp of marketing best practices in email marketing, content marketing and/or eCommerce. Knowledge of trends in audience engagement, lead generation, sales funnels, conversion strategies and content marketing. Prior book publishing or women’s ministry experience not a requirement but is a plus.

The salary range for this position is $70,000 – $80,000. We recognize that attracting the best talent is key to our strategy and success as a company.  As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.  The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Christian Publishing is an Equal Opportunity Employer.

Salary : $70,000 - $80,000