Marketing Coordinator

VENUETECH MANAGEMENT GROUP - Harris Center

JOB DESCRIPTION – Marketing Coordinator

Position Overview

The Harris Center for the Arts is seeking a highly motivated and dynamic Marketing Coordinator to join our team. This full-time role focuses on marketing efforts for all Harris Center Presents performances with an emphasis on Broadway productions and national tour stops, fostering community engagement, and driving ticket sales.

The ideal candidate thrives in a collaborative environment, has a passion for live events, and is eager to contribute to the success and visibility of our productions. If you’re a creative and results-oriented professional with a passion for live events and community engagement, we encourage you to apply!

The Harris Center for the Arts, Folsom Lake College, is part of the Los Rios Community College District and managed by VenueTech Management Group. Integral to this position is the demonstration of professional leadership; respectful, courteous, and cooperative relationships; as well as affirmative, efficient, and ethical working practices.

Key Responsibilities:

Marketing:

• Assist in the creation and execution of marketing strategies, including digital, print, radio, and TV campaigns.
• Develop and manage organic social media content across platforms, ensuring consistent scheduling and engagement.
• Collaborate with external partners to align messaging and promotional assets.
• Conduct market research, negotiate media buys, and track media coverage to optimize visibility.
• Coordinate press communications, including scheduling media interviews and distributing press releases.

Email Marketing:

• Create and manage eblast campaigns, including drafting content, extracting and uploading email lists, monitoring performance, and making data-driven adjustments.

Group Sales:

• Generate and manage leads for group ticket sales, coordinating with the Box Office Manager on ticketing and related events.
• Cultivate relationships with local businesses and community groups to drive ticket sales.
• Oversee benefit fulfillment for partners and sponsors, such as ticket distribution and ad placements.

Community Outreach and Promotions:

• Represent the organization at local events and coordinate sponsorship opportunities.
• Plan and execute promotional events to enhance visibility.
• Foster relationships with community and corporate partners to develop sponsorships and collaborative opportunities.

Event and Project Management:

• Manage inventory of promotional merchandise, including ordering and distribution.
• Submit and manage event listings on websites and platforms to promote shows and special events.
• Create Facebook events for performances and special events.
• Assist with on-site and off-site special events, including evenings and weekends.

Qualification Requirements

Education & Experience:

• Bachelor’s degree in marketing, arts administration, communications, or a related field.
• 2 to 4 years of experience in marketing, arts administration, or sales (preferably in live events or theater).
• Professional experience in arts/entertainment organizations is preferred.

Technical Skills:

• Proficiency in social media management, email marketing platforms, and graphic design software (e.g., Canva, Adobe Photoshop, Illustrator, or InDesign).
• Fluency in Microsoft Office and Google Drive applications

Other Skills and Abilities:

• Strong written and verbal communication skills, including copywriting and public relations experience.
• Excellent time management and organizational skills to multitask in a fast-paced environment.
• Ability to build and maintain relationships with diverse teams and community partners.

Psychological Demands of the Job

The psychological demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employee spends 2/3 or more of the total time on the job:

• Market segmentation research
• Developing marketing plans
• Implementing marketing strategies and conducting post effort analytics
• Fostering community, corporate, and regional partnerships
• Juggling multiple tasks
• Working as part of a team
• Paying attention to detail

Employee spends 1/3 to 2/3 of the total time:

• Audience engagement programs
• Coordinate with internal and external teams
• Group sales

Employee spends up to 1/3 of the total time:

• Attending community events or promotional activities
• Manage event listings and updating marketing materials

Physical Demands of the Job

Lift up to 25 lbs. without assistance and loads greater than this with assistance; occasionally exert 10 to 25 lbs. of force to lift, carry, push, pull or otherwise move objects.

Typical Equipment Used:

Regularly:

• Computer
• Copier
• Cell Phone/Desk Phone

Occasionally:

• Designing or facilitating lobby signage and displays
• Creating PowerPoint presentations

Additional Requirements

• Flexible schedule to accommodate evenings and weekends.
• Commitment to fostering a workplace free from bias, prejudice, discrimination, and harassment.
• Enthusiasm for creating an inclusive work environment where diversity is valued and respected.

How to Apply

Email all questions and resumes to:
Amber Shaver, Center Manager
Harris Center for the Arts
Amber.Shaver@HarrisCenter.net

Job Type: Full-time

Pay: $33.00 per hour

Expected hours: 40 per week

Schedule:

• Day shift
• Weekends as needed

Work Location: In person

Salary : $33