Marketing Coordinator

POSITION SUMMARY:

The Marketing Coordinator serves as a linchpin between the marketing and fundraising teams, contributing to the YMCA's mission of youth development, healthy living, and social responsibility. This role is pivotal in amplifying the organization's impact through high quality photography, strategic content creation, engaging storytelling, and effective brand stewardship. The ideal candidate will possess a blend of creativity, organizational skills, and a passion for promoting community well-being.

OUR CULTURE:

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

ESSENTIAL FUNCTIONS:

Creation and Management:

• Maintain editorial calendars to coordinate content marketing efforts across various platforms.
• Collaborate with staff association-wide to develop, create, and curate content aligned with the YMCA's strategic goals.
• Utilize multimedia formats, including photos, videos, and written content, to craft compelling stories, blogs, social media posts, and advertisements that drive engagement and support.

Social Media and Digital Marketing:

• Develop and execute social media strategies to enhance the YMCA's online presence and community engagement.
• Support planning and execution of email marketing campaigns, including newsletters, program messages, and donor communications.
• Assist in the creation of messaging that highlights the impact of YMCA programs in diverse communities, effectively conveying the YMCA's role as a leading nonprofit organization.

Donor Stewardship and Communication:

• Assist in the execution of stewardship initiatives to cultivate donor relationships and express appreciation for their support.
• Craft compelling narratives and communication materials that showcase the tangible outcomes of donor contributions, illustrating the Y's vital role in community development.
• Collaborate with the fundraising team to integrate storytelling into donor communication strategies, reinforcing the Y's position as a trusted charitable organization.

Administrative Duties:

• Maintain accurate records and databases related to content production, media assets, and event planning activities.
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials and resources.
• Stay informed about industry trends, best practices, and emerging technologies to continuously enhance marketing and fundraising efforts.

QUALIFICATIONS:

• Bachelor's degree in marketing, communications, nonprofit management, or related field or a combination of education and experience in a related discipline.
• Previous experience with photography and/or videography highly preferred.
• Previous experience in content creation, digital marketing, or nonprofit communications preferred.
• Proficiency in social media platforms, Canva, Microsoft Suite, and CRM systems.
• Strong written and verbal communication skills, with the ability to convey compelling stories and messages.
• Excellent organizational skills and attention to detail.
• Passion for the YMCA's mission and commitment to promoting community well-being and social impact.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
• The employee must provide reliable daily transportation.

COMMITMENT TO CHILD SAFETY:

As a youth-serving organization, all staff share the responsibility to keep children safe, and this position requires that the incumbent read and sign the separate “Youth Protection Policy for Personnel and Volunteers” statement and abide by it.

Employees and volunteers who do not directly supervise consumers will:

• Adhere to policies related to boundaries with consumers.
• Attend required abuse risk management training.
• Report suspicious and inappropriate behaviors and policy violations.
• Follow mandated abuse reporting requirements.
• Adhere to job specific abuse risk management responsibilities.
• Maintenance employees and volunteers—ensure unused rooms and closed rooms remain locked; routinely monitor high-risk locations (locker rooms and bathrooms), etc.
• Front Desk personnel—ensure consumers are properly signed in and signed out; ensure only authorized adults are allowed in the facility, etc.

BENEFITS:

Dental insurance, health insurance, vision insurance, paid time off, retirement plan, select program discounts, and free Harrisburg Area YMCA Family Membership.

Job Type: Full-time

Pay: $38,000.00 - $42,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $38,000 - $42,000