What are the responsibilities and job description for the Executive Vice President, Marketing & Strategy position at Harrison and Star?
About Harrison and Star: We are a leading marketing agency dedicated to delivering innovative solutions that drive business growth. We are seeking a highly skilled Executive Vice President, Marketing & Strategy to join our team.
The Role: As an Executive Vice President, Marketing & Strategy, you will be responsible for leading the development and execution of a comprehensive marketing strategy that aligns with our overall business objectives. This individual will play a critical role in shaping and driving initiatives to enhance brand visibility, credibility, engage customers, and drive business growth.
Your Key Responsibilities:
- Lead the development of the overall marketing strategy, ensuring it is aligned with our business objectives
- Collaborate with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan
- Conduct market research and analysis to identify trends, competitive landscape, and opportunities for growth
- Develop and implement a comprehensive marketing plan with clear objectives, target audience identification, and key performance indicators (KPIs)
- Implement analytics and segmentation driven campaign frameworks that embed testing to enhance and inform the demand generation process including response and conversation rates
- Drive continued optimization of campaigns through ongoing market analysis, testing, and voice of customer feedback integration
- Work closely with executive leadership to provide insights and recommendations on market dynamics and potential business opportunities
Requirements:
- 8 years in senior marketing role with a focus on strategy and planning required
- 3-5 years managerial experience.
- Demonstrated success in developing and executing effective marketing campaigns
