What are the responsibilities and job description for the Senior Marketing Strategist position at Harrison and Star?
About the Role: Harrison and Star seeks a Senior Marketing Strategist to lead the development and execution of a comprehensive marketing strategy that aligns with our overall business objectives. This individual will play a critical role in shaping and driving initiatives to enhance brand visibility, credibility, engage customers, and drive business growth.
Duties and Responsibilities:
- Leads the development of the overall marketing strategy
- Helps define and create a thought leadership framework that builds trust, confidence, and excitement in the market place for our products and services
- Collaborates with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan
- Conducts market research and analysis to identify trends, competitive landscape, and opportunities for growth
- Develops and implements a comprehensive marketing plan with clear objectives, target audience identification, and key performance indicators (KPIs)
- Implements analytics and segmentation driven campaign frameworks that embed testing to enhance and inform the demand generation process including response and conversation rates
- Drive continued optimization of campaigns through ongoing market analysis, testing, and voice of customer feedback integration
- Works closely with executive leadership to provide insights and recommendations on market dynamics and potential business opportunities
- Oversees the development and maintenance of each unit brand, ensuring consistency across all channels
- Collaborates with creative teams to develop compelling messaging and creative
- Collaborates with Client Solutions, Creative, Product, and other departments to ensure marketing strategies align with overall business objectives
- Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members
Requirements:
- Knowledgeable in utilizing CRM marketing systems, technologies, strategies, and processes that help manage relationships with existing and potential customers
- Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
- Excellent leadership and communication skills with the ability to influence and collaborate across levels
- On the cutting edge of digital marketing trends and tools
- Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously
- Strong analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel
- Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; required. Advanced degree preferred.
- 8 years in senior marketing role with a focus on strategy and planning required
- 3-5 years managerial experience.
- Demonstrated success in developing and executing effective marketing campaigns
