What are the responsibilities and job description for the Copy Lead position at Harry's Inc.?
About Harry's Inc
Harry's Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.
The company's flagship brand - Harry's - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry's, Jeff and Andy saw an opportunity to bring their experience building Harry's to other CPG categories where the consumer has also been historically underserved.
Harry's Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry's, Flamingo, Lume, Mando - and Harry's Labs, the company's incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.
At Harry's Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.
Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.
At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.
The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!
About the Role
Harry's is looking for a Copy Lead to lead the evolution of our brand voice and storytelling across every touchpoint. Reporting to the Head of Creative, this role blends high-level creative direction with hands-on writing. You'll set the tone for how we speak to our customers—from bold campaign ideas to sharp, on-brand headlines and everything in between.
As Copy Lead, you'll partner with art directors, designers, marketers, and strategists to develop work that is thoughtful, witty, and always rooted in who we are as a brand. You'll help shape the narrative for product launches, seasonal campaigns, and evergreen storytelling, ensuring a cohesive and compelling voice across all platforms.
This role is equal parts creative visionary and craftsperson—leading by doing, mentoring writers, and ensuring every piece of copy is smart, fresh, and effective.
Key Responsibilities
You'll be an integral part of the Brand Team, collaborating daily with art directors, designers, and strategists. You'll also work closely with teams across Social, DTC, Product Marketing, and Retail to build messaging that feels cohesive, thoughtful, and uniquely Harry's.
About You
You're a natural storyteller who knows how to turn a phrase and craft copy that's equal parts engaging, witty, and impactful. You have a sharp eye for detail—not just in the writing itself, but in the process. You take pride in delivering polished work, and you don't flinch at the final rounds of reviews, cross-referencing, or quality checks. You understand that even the cleverest idea can be undermined by a typo, and you're the kind of person who double-checks your own work before it goes out the door (or to the printer).
You thrive in a collaborative environment, partnering with designers, strategists, and marketers to bring ideas to life cohesively. You believe the best creative comes from working as a team—not just plugging in at the end. You're proactive, solutions-focused, and never afraid to roll up your sleeves to get the job done.
You're energized by mentoring others, giving thoughtful feedback, and helping raise the bar for the work. If you have a great sense of humor, a passion for writing, and a respect for the details (even the not-so-fun ones), you'll fit right in.
Benefits and perks
Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
We can't quantify all of the intangible things we think you'll love about working at Harry's, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$162,250, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
Harry's Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.
The company's flagship brand - Harry's - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry's, Jeff and Andy saw an opportunity to bring their experience building Harry's to other CPG categories where the consumer has also been historically underserved.
Harry's Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry's, Flamingo, Lume, Mando - and Harry's Labs, the company's incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.
At Harry's Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.
Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.
At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.
The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!
About the Role
Harry's is looking for a Copy Lead to lead the evolution of our brand voice and storytelling across every touchpoint. Reporting to the Head of Creative, this role blends high-level creative direction with hands-on writing. You'll set the tone for how we speak to our customers—from bold campaign ideas to sharp, on-brand headlines and everything in between.
As Copy Lead, you'll partner with art directors, designers, marketers, and strategists to develop work that is thoughtful, witty, and always rooted in who we are as a brand. You'll help shape the narrative for product launches, seasonal campaigns, and evergreen storytelling, ensuring a cohesive and compelling voice across all platforms.
This role is equal parts creative visionary and craftsperson—leading by doing, mentoring writers, and ensuring every piece of copy is smart, fresh, and effective.
Key Responsibilities
- Own and evolve Harry's brand voice, ensuring consistency across all channels while pushing for originality and cultural relevance.
- Lead creative concepting, copy development, and storytelling across campaigns, product launches, and evergreen initiatives.
- Write and edit copy across a wide range of formats: digital, social, email, video scripts, retail, packaging, and more.
- Collaborate closely with the Brand Team to bring ideas to life through copy and design, aligning work to brand strategy and seasonal priorities.
- Translate strategy into compelling creative narratives that are consumer-first and resonate with Harry's audience.
- Review and refine longer-form storytelling assets like brand manifestos, campaign narratives, and scripts, infusing them with Harry's wit and charm.
- Stay tapped into culture, media, and digital trends to help shape modern, relevant messaging.
- Partner cross-functionally with teams across DTC, Social, Retail, and Product Marketing to align messaging and execution.
- Mentor and guide junior writers, providing thoughtful feedback and helping raise the bar for the entire copy team.
- Manage multiple projects with clarity, speed, and creative excellence.
- 5 years of experience in brand, agency, or editorial environments, with a focus on consumer brands.
- A portfolio that demonstrates strong conceptual thinking, voice development, and polished writing across multiple channels.
- Mastery of brand writing, with the ability to shift tone as needed without losing authenticity.
- Experience building or evolving a brand voice and applying it across campaigns, launches, and evergreen work.
- Proven ability to work closely and collaboratively with art directors and designers to bring ideas to life cohesively through copy and visuals.
- A team-first mindset—you see copy as part of a larger creative idea, not a solo endeavor.
- Strong understanding of social, digital, and e-commerce platforms—and how to tailor messaging for each.
- Excellent communication and presentation skills, with the confidence to champion and critique work constructively.
- Experience mentoring and guiding junior writers, with a desire to help others grow and elevate the work.
- Detail-obsessed and quality-driven, with high standards for everything from concepts to final punctuation.
- A passion for storytelling, brand-building, and delivering work that resonates.
- Bonus: Experience writing for men's grooming, lifestyle, or wellness brands.
You'll be an integral part of the Brand Team, collaborating daily with art directors, designers, and strategists. You'll also work closely with teams across Social, DTC, Product Marketing, and Retail to build messaging that feels cohesive, thoughtful, and uniquely Harry's.
About You
You're a natural storyteller who knows how to turn a phrase and craft copy that's equal parts engaging, witty, and impactful. You have a sharp eye for detail—not just in the writing itself, but in the process. You take pride in delivering polished work, and you don't flinch at the final rounds of reviews, cross-referencing, or quality checks. You understand that even the cleverest idea can be undermined by a typo, and you're the kind of person who double-checks your own work before it goes out the door (or to the printer).
You thrive in a collaborative environment, partnering with designers, strategists, and marketers to bring ideas to life cohesively. You believe the best creative comes from working as a team—not just plugging in at the end. You're proactive, solutions-focused, and never afraid to roll up your sleeves to get the job done.
You're energized by mentoring others, giving thoughtful feedback, and helping raise the bar for the work. If you have a great sense of humor, a passion for writing, and a respect for the details (even the not-so-fun ones), you'll fit right in.
Benefits and perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Harry's
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
We can't quantify all of the intangible things we think you'll love about working at Harry's, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$162,250, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
Salary : $118,000 - $162,250
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