What are the responsibilities and job description for the Founding Sales Development Representative (SDR) position at HartleyCo?

About the client

Our client creates simulated conversations with AI patients to scale healthcare training. Students and healthcare providers practice with our healthcare simulations to build skills and get evaluated. It is illegal to train without direct clinical supervision, limiting scale. These restrictions don’t apply to AI patients, providing a scalable solution that helps organizations train more people, meet accreditation standards, and grow faster.

If you’re an experienced SDR with an entrepreneurial spirit and a passion for building something from the ground up, we want to hear from you. Join us and help shape our sales engine—and our future.

About The Role

As a founding member of our client's GTM team, you'll own our outbound strategy and have the responsibility of generating pipeline. This is a ground-floor opportunity to be the first Sales Development Representative (SDR) at our client and help shape our go-to-market strategy. You'll be joining a fast-paced startup environment where your role will evolve as we grow. You'll have the autonomy to experiment with different approaches and directly impact our sales pipeline development. For the right candidate, this role offers a clear path to progress into an Account Executive position as they expand their GTM org.

A Day in the Life :

Start your day with a clear plan, diving into targeted prospecting across channels (primarily cold emailing)
Conduct research on and reach out to target accounts and prospects constantly, mainly through outbound (cold calling, cold emailing)
Leverage your deep knowledge of essential SDR tools (CRMs, outreach platforms, research tools) to streamline your workflow and manage a robust pipeline
Continuously refine and optimize our outreach process—experience as an early-stage SDR is preferred here
Maintain meticulous records of all prospect interactions in our CRM to ensure a smooth handoff to the founders
Collaborate with founders and colleagues to share insights and feedback that drive our growth

Key Responsibilities :

Lead Generation : Conduct targeted outreach to identify and engage potential clients in a few different verticals.

Prospect Qualification : Qualify leads based on their needs, pain points, and interest level.

Outreach Strategy : Develop and execute outreach strategies (cold emailing, and some other methods) to generate interest and build the top of the sales funnel.

Pipeline Management : Maintain organized records of prospect interactions and progress in our CRM, ensuring accurate data to support smooth handoffs to the sales team.

Collaboration : Work closely with the founders to refine lead generation and qualification strategies.

What We’re Looking For

Experience : 1-3 years as an SDR (preferred at an early-stage company), with a proven track record in outbound lead generation

Tool Savvy : You know the ins and outs of the tools every SDR needs to succeed and can hit the ground running

Self-Starter : Highly motivated and ready to take complete ownership of your role in a fast-paced, evolving environment

Communication Pro : Exceptional written and verbal communication skills that make you a natural at engaging prospects

Process-Oriented : You know the SDR playbook and are eager to refine and optimize our process for maximum impact & outreach efficiency

Highly Organized : You follow a strict process to maintain CRM cleanliness and keep track of experiments you’re running and their results.

Sales Development Expertise : This isn’t your first rodeo—you've tested various tools, know messaging best practices, and understand how to scale an outbound effort without getting flagged as spam.

Ownership Mindset : Willingness to take on a high level of ownership in an early-stage environment, where you’ll be shaping your role as the company grows.

What You Can Expect

Competitive Compensation : Base salary with performance-based commissions and equity to reward your success

Career Growth : As a founding member, you’ll have plenty of opportunities to evolve into a senior role as we scale

Collaborative Culture : Work directly with the founders and a passionate team committed to building something transformative

Pay Transparency

The annual base salary range for this role is $50,000 - $75,000, with commission and on-target earnings up to $90,000 - $100,000.

Salary : $90,000 - $100,000

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