What are the responsibilities and job description for the Marketplace Merchandising Manager position at Hartville Hardware?
ABOUT US: The HRM Enterprises, Inc. family of companies is made up of the store voted best place to visit in Ohio’s Amish Country, the country’s largest independent hardware store, a TripAdvisor top rated restaurant, the always exciting Marketplace, and a campus that has become a destination for customers from near and far. Our local, family-owned company is a leader in the markets we serve and is full of people who work each day to go beyond our customers’ expectations. We are committed to being a great place to work and encourage our team members to excel and grow professionally.
POSITION SUMMARY:
The Marketplace Merchandising Manager is responsible for overseeing and optimizing product listings across multiple third-party marketplaces, including Amazon, eBay, Walmart, Target, Etsy, and more, for HRM Enterprises brands Hartville Hardware and Lehman’s. This role requires expertise in e-commerce merchandising strategies, marketplace algorithms, and data-driven decision-making to maximize product visibility, conversion rates, and sales performance. The Marketplace Merchandising Manager will work closely with cross-functional teams, including marketing, product, and operations, to ensure a seamless and successful marketplace strategy.
ESSENTIAL FUNCTIONS
- Manage and optimize marketplace product listings, ensuring accuracy, compelling content, and brand consistency.
- Develop and implement merchandising strategies to enhance product discoverability and sales performance.
- Monitor and analyze marketplace algorithms, trends, and customer behaviors to adjust listings and promotional strategies accordingly.
- Create compelling product descriptions, images, videos, and infographics tailored for each platform.
- Oversee pricing and promotional strategies to ensure competitiveness across all marketplaces.
- Conduct A/B testing and performance analysis to refine product positioning and enhance conversion rates.
- Work closely with the customer service team to address product-related inquiries and improve customer satisfaction.
- Stay updated on marketplace policies, compliance regulations, and best practices to ensure adherence and mitigate risks.
- Identify and implement automation tools and technologies to streamline marketplace operations.
- Provide regular performance reports and insights to leadership, highlighting growth opportunities and areas for improvement.
- Other duties as assigned.
POSITION QUALIFICATIONS
- Strong knowledge of third-party marketplaces, including Amazon, eBay, Walmart, Target, and Etsy.
- Proven track record of driving sales growth through marketplace merchandising and optimization.
- Excellent analytical skills to interpret sales data and marketplace performance metrics.
- Experience with product content creation, including search optimization, copywriting, and visual merchandising.
- Ability to work cross-functionally and communicate effectively with marketing, product, and operations teams.
- Detail-oriented with a strong sense of brand consistency and product positioning.
- Proficiency in marketplace management tools, e-commerce analytics, and digital marketing platforms.
- Ability to work independently and prioritize multiple tasks in a fast-paced environment.
SKILLS & ABILITIES
Education:
- Bachelor’s degree in Business, Marketing, E-commerce, or a related field preferred.
Experience:
- 3 years of experience in e-commerce, online merchandising, or marketplace management.
- Hands-on experience with marketplace platforms, analytics tools, and content management systems.
Certifications & Licenses:
- Marketplace-related certifications (e.g., Amazon Seller Certifications) are a plus.
LANGUAGE SKILLS
- Ability to read, write, and comprehend English.
- Strong writing skills for creating engaging product descriptions and marketing content.
- Ability to effectively present information to customers, vendors, and internal teams.
