What are the responsibilities and job description for the Content Creator position at Hatley Pointe?
Overview
We are looking for a Content Creator to bring our resort’s brand to life through engaging and dynamic digital content. This is a full-time, on-site position requiring creativity, strategic thinking, and a passion for storytelling. The ideal candidate will be responsible for capturing high-quality photos and videos, developing compelling visual and written content, and aiding in managing our social media platforms to enhance brand awareness and drive guest engagement.
Responsibilities
- Capture and produce high-quality photos and videos showcasing the resort’s boutique, restaurant, coffee shop, and year-round activities.
- Create engaging short-form video content (Reels, TikToks) that highlights resort experiences and special events.
- Write compelling captions and social media posts that align with the resort’s branding and tone.
- Edit and enhance content for maximum impact, engagement, and brand consistency.
- Stay updated on industry trends to create fresh and innovative content.
- Utilize marketing automation tools to schedule and distribute content effectively.
- Engage with the online community by responding to comments, messages, and mentions in a timely manner.
- Assist in photography projects as needed to enhance visual storytelling.
- Assist in developing and executing seasonal social media campaigns.
Skills
- Proven experience in social media content creation, digital marketing, or social media management (portfolio required).
- Strong photography and videography skills, including editing experience (preferred).
- Proficiency in social media platforms and content scheduling tools.
- Excellent writing skills with the ability to create engaging, brand-aligned messaging.
- Ability to work independently, meet deadlines, and adapt to a fast-paced, on-site environment.
- Passion for hospitality, outdoor recreation, and luxury branding.
- Basic knowledge of graphic design (Canva, Adobe Photoshop, or similar tools a plus).
Join us in crafting impactful narratives that drive engagement and foster connections with our audience!
Job Type: Full-time
Pay: $22.00 - $25.00 per hour
Expected hours: No less than 40 per week
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Holidays
- Weekends as needed
Ability to Commute:
- Mars Hill, NC 28754 (Required)
Ability to Relocate:
- Mars Hill, NC 28754: Relocate before starting work (Required)
Work Location: In person
Salary : $22 - $25