What are the responsibilities and job description for the Coordinator, Influencer Marketing - Part Time position at Haus Labs by Lady Gaga?

Job Description

Job Title : Coordinator, Influencer Marketing - Part Time

Salary : $25 per hour (30 hours per week)

Department : Marketing

Manager : Sr. Manager, Influencer Marketing

Who We Are

Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.

Overview

You have experience owning or assisting in successful paid and organic beauty campaigns. You have an eye for highly engaging content that can drive awareness, traffic and key product goals, with the passion and know-how to take current tre and implement them quickly. You take pride in sharing well-written communications internally and externally and you possess a strong, analytical mindset to research, track & present metrics & insights for a given campaign. You are a natural at networking who brings new & fresh ideas to the table and can nurture relationships with key creators & beauty talent.

What You Will Do

Influencer Creator Community Management

Scout and help activate / gift creators and brand partners aligned with Haus Labs brand values of diversity, inclusion, creativity and kindness; build and foster authentic and engaged creator relationships keeping community, engagement & audience acquisition top of mind
Own & nurture creator relationships : manage all correspondence via email / DM / social, product gifting and community engagement (commenting / liking posts) via Tribe Dynamics on social media
Support always-on and launch product gifting programs, including sourcing and communication, list management, campaign briefing, product
Data collection and management : use excel or relevant programs to manage contact lists, collect and record individual product shades, and collect and record shipping addresses
Help support with product send outs for new and existing influencers

Paid Organic Partnerships :

Support Sr Influencer Manager in paid and organic creator partnership processes including but not limited to strategy, outreach, talent relationships, contracts, content briefing and managing timelines for both paid partners a UGC partnerships

Support Sr Influencer Manager in managing content partnerships calendar and tracker

Pull relevant metrics for paid reports & provide insights to manager

Keep pulse on social media and beauty trends and communicate back learnings that can be implemented by larger team

Additional tasks, duties and responsibilities as assigned by management

Product Fulfillment : Manage / maintain an organized product fulfillment pro for creators, paid & organic send outs to creators, and PR orders

What We Are Looking For (Requirements)

LA county based - 3 days in office per week

Self-identified “Makeup Junkie"

Passion for product marketing (love and understand our products)

Kind, positive, collaborative attitude and comfort in start-up culture

Natural and deep appreciation and understanding of beauty content, trends and communities

Strong ability to utilize and apply analytics & influencer campaign management software tools to track and report data and ROI as well as budget management

Intuitive understanding of how to find the right content partners for the rig campaign; and activating them for paid and organic mentions

Meticulous attention to detail and organizational skills with an ongoing commitment to achieving high-quality results

Ability to source and brief the right talent for the right campaign and the right products.

Natural networking and social skills and ability to create authentic long term connections with creators and partners

What We Expect

At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.

You’re a self-starter who possesses an entrepreneurial spirit.

You thrive in a fast-paced, agile environment.

You are a team player who approaches solutions from a place of curiosity and positivity

You are open to constructive criticism and have an impeccable attention to detail

You can share case studies of successful campaigns you have managed from start to finish

Our Pillars

ART : We are a creative collective that believes art has the power to shape the future.

SCIENCE : We unlock innovation using science and artistry.

KINDNESS : We are a collective community : universal, inclusive and non-binary.

Everyone is welcome in our HAUS

Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.

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Salary : $25

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Coordinator, Influencer Marketing - Part Time

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