What are the responsibilities and job description for the Senior Copywriter (Healthcare) position at Havas Group Asia Pacific?
Senior Copywriter
The role
Under supervision, the Senior Copywriter is expected to contribute to all aspects of each job, from conception to completion (including receiving and understanding direction, referencing, revisions). The Senior Copywriter develops creative concepts and tactics to agency standards (i.e., copy that has stopping power and is simple, memorable, and unique). The Senior Copywriter will offer copy support to senior members of the Copy team on his / her primary assigned account, and backup support for other accounts when demands of primary account allow.
What we expect from you
Must be able to write copy that :
Is concise, clear, creative, and supportable
Displays good sentence structure
Has overall good composition and a logical flow
Is grammatically correct
Has no spelling errors
Creates and Develops
Writes headlines, subheads and body copy
References and fact-checks copy
Concepts for professional and consumer campaigns, including, but not limited to : direct mail, details aids, banner ads, journal ads, etc.
Educational and motivational tools for the sales force
Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his / her primary account are executed in an accurate, creative, and timely manner
Consults with Account Services and colleagues for information on product
Obtains additional background and current development information through research (Internet, medical publications, etc.)
Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach
Works with supervisor and / or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects
Reviews / presents copy to senior team members to ensure adherence to strategic focus and tone
navigates an ever-changing landscape while adjusting and revising copy until approved
Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)
Collaborates with an Art Director on new business opportunities
Explores ways that the Art Director can graphically present the brand story and associated data
understands the role of strategy in the creative development process
Familiarizes themselves with industry practices especially FDA regulations
Familiarizes themselves with client workflow, risk environment and therapeutic history
Demonstrates an ability to think visually
Understands the idea of branding and campaign development
Background / experience and skills
Bachelor's degree preferred
5-7 ye ars' experience in an agency with healthcare experience
Science and / or medical background ideal
Possesses an inquisitive mind, asks relevant questions in the search for insights
Demonstrates a strong work ethic and a can-do attitude
Is detail oriented with a strong ability to research and problem solve
Learns quickly and possesses a continuous learning mentality
Communicates clearly, concisely and respectfully both verbally and in writing - Professional writing experience a big plus
Displays strong interpersonal skills and a willingness to collaborate
Displays an ability to perform trajectory thinking. an ability to see beyond primary and secondary associations and connectivity
Bachelor's degree preferred
Science and / or medical background a plus, but not necessary
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