What are the responsibilities and job description for the Specialist, Analytics position at Havas Group?
Hybrid
Agency : Havas Media New York
Job Description Summary :
The Specialist, Marketing Analytics and Data Consulting supports client account teams to define new measures, metrics and processes to enable tracking, measurement, reporting and analysis across all channels. This includes traditional media (off line), new media (on line), search, mobile, and social. Specialists are involved in day-to-day execution and optimization of many client accounts. Specialists are exposed to a range of clients, projects and responsibilities. You will be working with a team of talented individuals in Analytics, Media, Strategy and Creative to help drive results for our clients.
Job Description :
MAIN RESPONSIBILITIES
- Work alongside the digital media team to design measurement plans that align with client goals and objectives, and mentor junior members of the team.
- Design and perform analysis, interpreting results and synthesizing recommendations.
- Work closely with the media teams to assess the campaigns technical measurement and data requirements (e.g. site tagging, Web analytics coding).
- Deliver reports to gauge effectiveness of digital media advertising programs including : search engine marketing, display, mobile, social, video, etc.
- Monitor and analyze advertising campaign performance and provide strategic insights and optimization recommendations.
- Analyze site behavior using Web analytics tools to determine areas of site improvement.
- Provide input into test and learn programs and opportunities.
- Conducting primary and secondary research on best practices and market trends.
KEY COMPETENCIES
Contract Type : Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
