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Associate Director, Digital Investment

Havas Media Network
New York, NY Full Time
POSTED ON 2/9/2025
AVAILABLE BEFORE 5/3/2025

ASSOCIATE DIRECTOR, DIGITAL INVESTMENT

Havas Media Group North America, the Media Experience agency, is looking for an Associate Director to join the Digital Investment Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

The Associate Director, Digital Investment is a key member of the Digital Investment team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients. They take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams. They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. They supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand / client teams on relevant opportunities and challenges.

A DAY IN THE LIFE MIGHT LOOK LIKE :

  • Oversee Investment team recommendation with supporting documentation in support of client and brief objectives.
  • Negotiate rates, value and terms with media partners that are in line with negotiation strategy set forth by VP, Digital Investment.
  • Partner with specialty teams to ensure cohesive Digital campaign launch.
  • Oversee content creation for Investment Plan to the Connection Planning team for plan recommendation to client.
  • Oversee junior team in ensuring campaign readiness to launch.
  • Accountable for campaign execution with excellence from launch to post buy.
  • Accountable for site-by-site trading history reports to support rate (media cost) negotiations.
  • Ensures plan stays within approved budget.
  • Assist in reconciliation of discrepant billing issues and raise to senior staff when necessary.
  • Maintain and grow key marketplace relationships, including senior-level media owner and tech platform contacts.
  • Responsible for creation of POVs where necessary of new opportunities and / or vendor updates.
  • Keep abreast of industry trends and assist in knowledge sharing across the team and agency.
  • Partner with specialty and partner teams to create case studies and share best practice execution.
  • Lead by example while developing, motivating and coaching the junior Digital Investment team.
  • Ensure the team understands and supports the vision and values of the Agency.
  • Foster environment of learning for junior staff.
  • Participate in the recruitment and growth of junior staff and ensure all direct reports master the skills and organizational savvy required for advancement.
  • Create an environment of trust and accountability providing clear tasks and objectives when delegating tasks to the team.
  • Manage team workload and help drive prioritization when necessary.
  • Ensure the team delivers on time and accurate work product.

WHAT YOU’LL NEED / SKILLS :

  • Strong problem-solving skills
  • Exceptional interpersonal, organizational, communication and decision-making skills
  • List of Skills Required
  • Demonstrates strong business acumen as expert in the Digital space inclusive of all site direct and all specialty fields
  • 6-8 years of experience in Digital Planning and Buying, managing a team
  • Strong understanding of syndicated tools utilized by the team to deliver on planning, buying and reporting, insights and optimization aspects of Digital Media
  • Great business sense and negotiating skills
  • Strong connections in the industry with the knowledge of knowing all the right people and places to go for the deal
  • WHO YOU ARE :

  • Experience in leading and collaborating with others
  • Keen eye for detail and understanding of budget restraints
  • Self-Starter / demonstrates initiative
  • ABOUT HAVAS MEDIA GROUP NORTH AMERICA :

    Havas Media Group North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.

    Our global mission to make a meaningful difference starts at home—because we can’t grow if our people can’t grow. It’s this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs across agencies that prioritize our people’s needs and the needs of our community. Our Values are the basis of our decision-making at Havas—from the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily basis.

    We are part of Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. Globally, we are home to more than 10,000 specialists across 150 countries worldwide, with 69 Villages. Our North American clients include Puma, Land O Lakes, Fidelity Investments, Wolverine Dolce & Gabbana, Sanofi and many others. Our most important asset however is our talent. We hope you agree!

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