Specialist, Paid Search

Havas Media Network North America, the Media Experience agency, is looking for a Specialist to join the Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

The role will primarily be to lead the team in the analysis, optimization, and management of client accounts.

• Act as the day-to-day client contact for your performance media accounts
• You are pivotal in providing data to help the team derive insight and to monitor performance.
• You are expected to proactively provide recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance.
• You may be responsible for independently managing smaller, less demanding clients

A DAY IN THE LIFE MIGHT LOOK LIKE:

Campaign Management

• Keyword performance and ad copy development
• Set-up/ management of campaigns across Google & Microsoft with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector/ industry considerations, landing pages & tracking requirements
• Understanding of additional vendors that could provide value to clients
• Oversee daily spend in line with targets and monthly budgets
• Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
• Work closely with Analysts to own new testing and optimization ideas to drive campaign performance
• Support and develop strategies for clients
• Support with account and campaign forecasts
• QA deliverables

Bid Management & Optimization

• Manual bid optimization
• Utilizing bid management tools such as Kenshoo, SA360, and Marin to optimize accounts according to client targets
• Budget management – ensuring budgets are correctly optimized and managed according to forecast and plans
• Ad optimization: analysis and new ad creation, with regular a/b testing
• Competitor monitoring – monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients Reporting
• Create and ensure accurate reporting to account/client specifications & KPI’s
• Monitor & analyze performance media data, via daily, weekly, and monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance
• Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization
• Ensure client accounts are maintaining performance against targets/objectives
• Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis
• Present performance updates to clients on a regular and ad hoc basis Admin Accurate and timely billings and reconciliation

Other

• Proactively reach out to colleagues to provide support to other clients
• Continually seek out areas to continue learning and developing your skill set

What You'll Need/Skills

• Experience in Google Ads, Microsoft Advertising, and SA360 is highly preferred
• Intermediate-Advanced level Excel skills preferred
• 1-3 years of experience in paid search experience
• Demonstrates attention to detail, and excellent interpersonal, organizational, communication, problem-solving, and decision-making skills

ABOUT HAVAS MEDIA NETWORK NORTH AMERICA:

Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.

Our global mission to make a meaningful difference starts at home – because we can’t grow if our people can’t grow. It’s this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients to the inclusive programs that prioritize our people’s needs and the needs of our community.