We are seeking a dynamic Regional Director of Market Development to lead business development initiatives across our Pennsylvania market. This role is responsible for executing strategic marketing plans, identifying opportunities for growth, and driving referral relationships within the behavioral health sector. The ideal candidate will have 10 years of business development/marketing experience, preferably in a medical or hospital setting, with at least 5 years in a leadership role. Strong communication skills, data analysis expertise, and the ability to manage multiple priorities are essential.

QUALIFICATIONS:

• Minimum of ten (10) years’ experience in business development/marketing, preferably in a medical or hospital environment.
• Five (5) Years management experience preferred. Experience with managing multiple priorities, projects, and deadlines. Travel within region is required.
• Knowledge of hospital operations and psychiatric programs preferred.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office products.
• Ability to interpret data and develop initiatives based on interpretation of data.
• Ability to communicate in age/disability/cultural sensitivity manner to patients, patient’s families, and referral sources.

POSITION SUMMARY:

The Regional Director Market Development is responsible for execution of the business development strategy for their assigned region. Conducts educational research to determine the need of new services for the region and provide hospital and regional leadership with summaries and recommendations pertaining to these evaluations. Coordinates the production and placement of advertisements and evaluates market reactions to advertising programs and marketing campaigns. All duties to be done in accordance with Joint Commission, Federal and State regulations, Oceans', policies and procedures and Performance Improvement Standards.

• Plan, develop, organize, implement evaluate, and direct the regional marketing programs to achieve revenue goals and to provide the community with information relative to the facility, its programs, services and practices.
• Develops and spearheads strategic expansion plan and marketing strategy for the region. Communicates with Regional Operations team.
• Manage all Market Development Directors in territory including weekly updates, referral logs, shadowing in the field & sales training.
• Networks within long-term care trade shows, mental health facilities, and local associations which generate business for the company.
• Responsible for helping to establish and achieving regional goals related to new development.
• Executes business development strategy for their assigned region.
• Conducts educational research to determine the need of new services for the region and provide hospital leadership with summaries and recommendations pertaining to these evaluations.
• Coordinate the production and placement of advertisements and evaluates market reactions to advertising programs and marketing campaigns.
• Assists in onboarding new staff ensuring appropriate training and outreach to community sources.
• Monitors hospital teams to include expense management, productivity/achievement of goals and targets and validates data/ reports.

Compensation and Benefits

We offer a competitive salary, comprehensive benefits package, and opportunities to grow with a team committed to transforming lives.

Come Grow With Us!

Haven Behavioral Healthcare is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.