What are the responsibilities and job description for the Manager, Offline Marketing position at Havenly?
At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we've grown into the #1 interior design service in the country.
We believe home is a place for personal expression - a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That's why we're bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We're building this generation's premier destination for all things home.
Alongside our award winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Inside, St. Frank, and The Citizenry. Our family of brands is growing and we're looking for amazing people to join us on this journey!
We're searching for a Manager, Offline Marketing to support in the planning, execution, and optimization of all of our direct mail and integrated media campaigns at Havenly. Reporting to our Director of Performance Marketing, our ideal candidate will bring a passion for offline marketing channels and strong project management and analytics experience. Our ideal candidate will take a thoughtful, data-driven approach to the role, which will be critical to delivering breakthrough results and growth. This is a high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup.What You'll Do :
Manage direct mail campaigns across brand portfolio, including catalogs and programmatic direct mailSupport and execute on CTV, OOH and audio / podcast campaignsManage day-to-day relationships with agencies and vendorsProject manage internal and external processes to ensure accurate, on-schedule delivery of assets and dataOptimize list selection across buyer and prospect audiences for direct mailDraft campaign briefs and collaborate closely with Creative team on art / content, format, and specs, balancing brand elevation with direct marketing best practicesBudget / allocate spend in line with sales curve; track invoicing across all vendorsAnalyze campaign results, extract insights across vendor reporting and multi-attribution data and transform them into actionable recommendations that will optimize channel performance; regularly share learnings with marketing leadership and broader organizationDeploy test-and-learn roadmap across all offline channelsSupport special projects such as local marketing and retailStay up-to-date on marketing trends and broader paid media landscapeIdentify opportunities to unlock savings and operational efficienciesRequirements : 3-5 years' experience in an offline marketing role, with an understanding of performance marketing KPIs, tactics, and toolsBackground in direct mail and / or TV, audio and OOH mediaDesire and excitement to find and evaluate new opportunities for growthGrowth mindset with bold ideas and know-how to get things doneProven ability to manage multiple complex projects withAbility to deliver clear, concise, and reliable reporting on all activities to key stakeholdersA preference for those with experience in consumer businesses and familiarity with offline marketing within the context of a broader media mixAn understanding of other paid channels such as paid social or display is a great bonus!Bachelor's degree requiredAbout You :
You are detail-oriented and possess extraordinary organizational skills, and the ability to manage multiple projects at onceYou are data-driven, and comfortable interpreting and acting on performance dataYou have a flexible attitude and doer, solution-oriented mentalityYou are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving fieldYou are a collaborator, who has strong communication and relationship-building skillsYou believe the impossible is possible and will test, analyze, and iterate your way to delivering resultsYou have the ability to work in a fast-paced, results-based environmentAdditional Details : This is a hybrid full-time exempt position headquartered in Denver, CO. The expectation for this role is that the individual will be onsite 2-3 days per week.Targeted compensation range for this role : $80K-$90K / year, dependent upon experience.Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, and paid parental leave. In addition, we offer free design services, furniture discounts, and anniversary merchandise credits.Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.Applicants must be currently authorized to work in the United States on a full-time basis.
As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ. We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company, we take pride in and commit to ensuring that everyone feels valued, heard, welcome and has equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.
Salary : $80,000 - $90,000
