What are the responsibilities and job description for the Account Director position at Hawke Media?
Description
About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
A motivated and skilled Strategic Account Director to manage client accounts with a primary focus on B2B, real estate, hospitality, and non-profit sectors, while also handling clients across diverse industries. This role centers on developing effective digital marketing strategies, building strong client relationships, and delivering measurable results. The ideal candidate will combine strategic thinking with practical execution skills.
This role is hybrid in the Boston area.
Key Responsibilities:
Client Management:
About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
A motivated and skilled Strategic Account Director to manage client accounts with a primary focus on B2B, real estate, hospitality, and non-profit sectors, while also handling clients across diverse industries. This role centers on developing effective digital marketing strategies, building strong client relationships, and delivering measurable results. The ideal candidate will combine strategic thinking with practical execution skills.
This role is hybrid in the Boston area.
Key Responsibilities:
Client Management:
- Serve as the primary point of contact for assigned client accounts, with emphasis on B2B, real estate, hospitality, and non-profit sectors.
- Build and maintain strong relationships with clients across various industries, with special expertise in our focus sectors.
- Manage the implementation of digital marketing campaigns that align with client objectives and deliver tangible outcomes.
- Develop targeted marketing strategies with particular expertise in B2B, real estate, hospitality, and non-profit sectors.
- Create digital marketing plans that effectively utilize appropriate channels based on industry needs and target audiences.
- Keep current with trends and digital marketing innovations across all industries, with deeper knowledge in our core sectors.
- Assist in performance analysis to optimize marketing effectiveness across channels for diverse client portfolios.
- Interpret campaign data to provide clients with clear, actionable recommendations.
- Work collaboratively with specialized teams to ensure successful campaign execution across all client accounts.
- Participate in strategic planning sessions with internal teams and clients.
- Support junior team members while coordinating cross-functional resources for client projects.
- Bachelor's degree in Marketing, Business, or a related field.
- 4-6 years of experience in digital marketing, with demonstrable experience in B2B, real estate, hospitality, or non-profit sectors preferred.
- Knowledge of digital marketing strategy development and implementation across various industries.
- Familiarity with marketing analytics and performance measurement.
- Basic understanding of attribution models and their practical applications.
- Strong communication and presentation skills with the ability to explain complex strategies to clients.
- Problem-solving mindset with attention to detail and organizational skills.
- Data literacy and ability to use insights to inform marketing decisions.
- Competitive salary and benefits package.
- Opportunity to work with diverse clients while developing specialized expertise in key growth sectors including B2B, real estate, hospitality, and non-profits.
- Collaborative and supportive work environment.
- Clear path for professional advancement and growth.
