What are the responsibilities and job description for the Program Director, Industry Development position at Haworth, Inc.?
Company Overview
Haworth, Inc. is a global leader in office furniture and architectural interiors, dedicated to providing innovative solutions that inspire creativity and productivity. Our company values innovation, inspiration, and collaboration, creating an environment where you can grow professionally and personally.
We foster a culture of trust, respect, and open communication, promoting a sense of community among our employees. Our mission is to shape the future of workspace design through cutting-edge products and services that inspire creativity and productivity.
Job Requirements
We are seeking a skilled Program Manager, Vertical Markets to join our team in Holland, MI. The ideal candidate will possess a Bachelor Degree or equivalent in a relevant field of study and at least 2 years of experience in Marketing, Sales, and/or Business Development.
The selected candidate will be responsible for leading the planning and execution of moderately complex projects, managing resources, budgets, and risks to ensure on-time completion within scope and budget. They will also utilize project management expertise to solve challenges, mentor junior team members, and drive project success.
Key Responsibilities
- Project Planning: Develops and implements business/market development plans for defined vertical segments, including planning and execution of related strategies and programs, to meet growth targets.
- Sales Enablement: Leads cohesive sales and marketing plans, in partnership with Sales and Marketing, for the vertical market, driving the POV, segmentation, and account and portfolio strategies.
- Schedule Management: Schedules, manages, and facilitates Community of Practice Calls for assigned markets.
- Content Creation: Provides and curates content for monthly DASH and Dealer Connect calls.
- Client Success: Seeks to develop and expand client and dealer success stories.
- Market Intelligence: Facilitates market and customer research to inform go-to-market plans and investments.
- Negotiation Skills: Ability to ask the right questions and navigate the organization to find the right answers.
- Marketing Communications: Establishes Marketing Communication strategy and requirements, in collaboration with Marketing Communications, including catalogs, price lists, brochures, advertising, and promotion, for successful product marketing.
- Competitive Analysis: Analyzes competitive landscape to ensure Haworth is properly positioned in the market.
- Field Relationship Development: Maintains appropriate field sales, dealer, design, and customer relationships to be continually abreast of market needs and trends.
