What are the responsibilities and job description for the Marketing Coordinator position at Hawthorne Residential Partners?
Marketing Coordinator
Who We Are
Here at Hawthorne, we believe in creating exceptional communities where people love to live. As a part of our team, you’ll be immersed in a culture that values collaboration, innovation, and putting people first.
We are proud to be one of the top 50 largest multifamily management companies in the nation, headquartered right here in Greensboro, NC.
If you're looking to be part of a team where your work makes a difference, we’d love to hear from you!
What You’ll Do
As a Marketing Coordinator, you’ll play a key role in supporting and optimizing marketing strategies that enhance our corporate brand and apartment communities. This role requires a self-starter with strong organizational and critical thinking skills who thrives in a fast-paced environment.
Your Impact
- Serve as the marketing systems administrator, ensuring seamless operations and internal support across all marketing initiatives.
- Oversee transitions for acquisitions, dispositions, and name changes, ensuring accurate and timely execution.
- Manage the marketing help desk, resolving site team requests related to websites, online advertising, social media, and reporting.
- Assign and manage access across all marketing platforms while supporting reporting, auditing, and analysis needs.
- Maintain listing accuracy and oversee digital platforms, including Yardi RentCafe, Google Business Profiles, and ILS datafeeds.
- Provide reporting and insights for lead-generation strategies.
- Foster strong relationships with on-site teams by providing seamless operational support and internal customer service.
- Assist in monthly and quarterly audits of websites including the front house view and the back house such as alt text, image naming/sizing, etc.
- Manage an ORA (Online Reputation Assessment) program for incoming transitions post takeover to ensure hyper focus on review gathering.
- Support all Marketing project management boards through Monday.com ensuring all are accurate and relevant for the team as a whole.
- Assist in website, ILS, and SEM set-ups as needed with overflow from the team.
- Manage invoices, reporting, and other administrative tasks to support marketing and leasing functions.
What You Need
- Bachelor’s degree in marketing, business, or a related field.
- Two year minimum of experience in multifamily leasing or marketing.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with Yardi Voyager preferred.
- Ability to multi-task, problem-solve, and adapt to a dynamic environment.
- Passion for delivering exceptional customer service and marketing support.
Additional Details
- This position is based at Hawthorne’s corporate office in Greensboro, NC.
- Some overnight travel may be required.
- Must have a reliable vehicle, valid driver’s license, and proof of liability insurance.
