What are the responsibilities and job description for the Hay House is hiring: Email & Web Marketing Specialist in Austin position at Hay House?
Job Details
Remote Type
Fully Remote
Salary Range
55,000.00 - $57,000.00 Salary
Job Category
Marketing
Description
Email & Web Marketing Specialist
If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence, and prioritizes work-life harmony (yes, we have a 4-day work week), join us!
Who We Are
Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people's lives and we're dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.
Position Summary
In this role, the Email & Web Marketing Specialist will be responsible for the end-to-end execution of email marketing campaigns and promotional landing pages. This role combines technical expertise, creative design, and strategic marketing to create visually compelling and high-performing digital assets in a fast-paced, collaborative environment.
As part of the Marketing Automation team, this individual will play a key role in our digital marketing strategy by enhancing customer engagement, driving conversions, and achieving measurable business results.
Responsibilities and Expertise
- Strategize, design, and execute email marketing campaigns aligned with marketing goals and audience segments.
- Build and optimize dynamic email templates for personalization and automation.
- Create reporting and send queries within the email database, ensure proper segmentation, and apply best practices to increase deliverability and engagement.
- Monitor email performance metrics such as open rates, click-through rates, and conversions, providing insights and recommendations for improvement.
- Design and develop responsive, conversion-optimized landing pages for various campaigns, promotions, and product launches.
- Collaborate with copywriters, designers, and marketers to ensure landing pages align with campaign objectives and brand guidelines.
- A / B test landing page elements (e.g., headlines, CTAs, imagery) to improve performance.
- Leverage heatmaps, analytics, and user feedback to refine user experiences and increase conversions.
- Develop visually appealing designs, in addition to using designed assets from our Art Dept and adjusting, if needed.
- Write clean, efficient, and reusable code for email and landing pages using HTML, CSS, and JavaScript.
- Ensure all designs are optimized for performance across devices, platforms, and email clients.
- Conduct quality assurance (QA) testing to address formatting, rendering, and functionality issues.
- Use analytics platforms (e.g., Acoustic Insights, Google Analytics, our internal dashboards via Sisense, etc.) to track and measure the performance of campaigns.
- Report on campaign KPIs and identify opportunities for improvement and optimization.
- Conduct competitor analysis and stay updated on industry trends to ensure the adoption of innovative practices.
- Work closely with the marketing, design, web, and customer care teams to ensure alignment of campaign goals and messaging.
- Act as the point of contact for email and web marketing projects, providing regular updates to stakeholders.
- Manage email marketing platforms (e.g., Acoustic) for campaign deployment, automation, and tracking.
- Maintain the project management schedule (e.g. Asana), as it relates to specific projects.
- Leverage AI (using company approved tools) for efficiency in content creation, data analysis, and testing.
- Evaluate and recommend new tools and technologies to improve workflows and campaign results.
Skills, Knowledge & Abilities
Education and / or Experience
Why Should You Apply?
Benefits
Embracing Diversity & EEO
Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.
Additional Information
Hay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here :
Although this is a remote position, Hay House only employs in the following states : Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.
Salary : $55,000 - $57,000
