What are the responsibilities and job description for the Hay House is hiring: Senior Publicist in New York position at Hay House?
Job Details
Job Location
New York Office - New York, NY
Salary Range
75,000.00 - $85,000.00 Salary
Description
Senior Publicist
If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence, and prioritizes work-life harmony (yes, we have a 4-day work week), join us!
Who We Are
Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people's lives and we're dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.
Position Summary
You will assist and work closely with the Associate Director of Publicity to create and execute high-impact publicity campaigns for our full list, which includes Self-Help, Personal Growth, Metaphysical, Health & Wellness, and Business topics.
You will act as a primary point of contact for authors and internal teams regarding their PR campaigns. This involves high levels of planning, coordination, communication, tracking, monitoring, problem solving, and adjusting execution as needed to achieve the best results for each individual campaign.
The Senior Publicist position is a hybrid role based in New York City. While we welcome candidates from various locations, preference will be given to those based in NYC.
Responsibilities and Expertise
- Develop and execute all aspects of a publicity campaign, including booking national and local media, coordinating, and managing author interviews
- Primary point of contact for authors
- Drives media campaigns in conjunction with book launches for books on health & wellness, business, self-help, diet, how-to, mind / body / spirit, and more.
- Writes press materials including one sheets, pitch letters, interview questions and creates full press kits for campaigns
- Maintains strong relationships with members of the press (broadcast, radio / podcasts, print / digital, trades, etc. with a particular emphasis on outlets that cover non-fiction), seeks out new media outlets and creative ways to publicize titles
- Strategize effective media lists, pitches press, and coordinates interviews for publicity campaigns and book / media tours
- Work closely with authors on all aspects of publicity, including briefing authors for interviews and accompanying authors to publicity engagements when necessary
- Maintain publicity database and PR updates to internal teams
- Collaborate and communicate regularly with key in-house departments, including Sales, Editorial, and Marketing to ensure awareness of current and future publicity campaigns
- Keep Associate Director informed for all author communications and their related project and campaign status
- Contribute to and strengthen Hay House's relationship with authors, including having a reputation for being highly supportive and effectively achieving results
- Evaluate the success of each launch
- Report analytics and revenue to the Associate Director upon project completion
- Facilitate debrief meetings as needed
- Complete author and campaign documentation and files, ensuring they can be referenced in the future
- Make recommendations for future campaigns, including documentation
Skills, Knowledge & Abilities
Education and / or Experience
Why Should You Apply?
Benefits
Embracing Diversity & EEO
Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.
Additional Information
Hay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here :
Qualifications
While this is a remote position, to be considered, candidates must reside in or willing to relocate to one of the following states : Arizona, California, Florida, Idaho, Kansas, Missouri, Montana, New Jersey, New Mexico, Nevada, New York, Oregon, North Carolina, South Dakota, Pennsylvania, Tennessee, Texas or Washington.
Salary : $75,000 - $85,000