What are the responsibilities and job description for the Marketing Analyst position at Hayden Properties?
Position Summary:
The Marketing Analyst will be responsible for analyzing performance data, identifying marketing trends, and generating insights to support strategic decision-making. This role is ideal for someone who enjoys digging into data, optimizing marketing performance, and partnering cross-functionally to improve results across our portfolio.
Key Responsibilities:
- Monitor and analyze marketing performance metrics across digital advertising platforms, websites, and lead sources.
- Develop recurring reports and dashboards that communicate marketing KPIs to leadership and stakeholders.
- Conduct competitive and market research to identify trends, opportunities, and areas for improvement.
- Evaluate marketing campaigns and recommend optimizations to improve ROI and lead quality.
- Collaborate with property teams and the marketing department to ensure data accuracy and alignment with business objectives.
- Support brand-level marketing initiatives with performance insights and post-campaign reporting.
- Assist in A/B testing strategies for websites, landing pages, and digital ads.
- Partner with technology platforms (e.g., RealPage, Google Analytics, Hello Data) to extract and synthesize data.
Qualifications:
- 2 years of experience in marketing analysis, business intelligence, or a similar role; multifamily or real estate experience a plus.
- Proficient in Excel, Google Analytics, and data visualization tools (e.g., Canva, Adobe, etc.).
- Strong analytical skills and attention to detail.
- Ability to communicate complex data insights in a clear and actionable way.
- Familiarity with digital marketing concepts and platforms (e.g., Google Ads, Meta, ILS platforms).
- Self-starter who thrives in a fast-paced environment.
Why Join Us?
- Be part of a collaborative and growing team making real impact across our portfolio.
- Gain exposure to a variety of technologies and marketing strategies.
- Competitive compensation and benefits package.
- Opportunities for career development and advancement.