Digital Marketing & Operations Manager

Digital Marketing & Operations ManagerHBK is a growing Top 50 accounting firm according to Accounting Today magazine and a Top 100 registered investment advisory according to Financial Advisor Magazine. Our hundreds of collaborating professionals have created and fostered thousands of close, caring, supportive client relationships. Growth requires talent, so we continue to seek capable, dedicated professionals in all aspects of financial services. Our recruits choose their career paths. We want you to excel in your career as part of a dynamic team, and we provide the support and the resources to help you succeed. The breadth and depth of experience we offer you is unique in the marketplace. We are entrepreneurs working with entrepreneurs, owners working with people who are owners of small and mid-size businesses, the heartbeat of our country. We are more consultants than number crunchers, an influence in our communities as well as our clients and their finances. When we go home at night, we know we've made something happen for our clients. If you want a career that is all about helping people, you're the kind of person we're looking for. Please read on to discover if you could see yourself joining the HBK Family as our newest Digital Marketing & Operations Manager.Position SummaryThe Digital Marketing & Operations Manager plays a vital role in executing HBK's digital marketing strategy and supporting marketing operations initiatives. This position is responsible for implementing digital campaigns, managing marketing automation, analyzing performance data, and ensuring effective lead generation and nurturing programs. The role requires both technical and strategic skills to drive digital engagement and support the firm's growth objectives.Required QualificationsBachelor's degree in marketing, Business, Digital Media or related field6-8 years of digital marketing experienceProven experience with marketing automation platforms (HubSpot preferred)Demonstrated success in digital campaign managementExperience with digital analytics and reportingKnowledge of SEO / SEM best practicesStrong data analysis capabilitiesProject management experiencePreferred QualificationsProfessional services industry marketing experienceHubSpot certificationsExperience with Google Analytics and Google AdsKnowledge of CRM systems (Salesforce preferred)Experience with ClearlyRated platformUnderstanding of financial services or accounting industryMarketing operations backgroundFamiliarity with Introhive or similar platformsEssential ResponsibilitiesDigital Campaign Management (35%)Execute multi-channel digital marketing campaignsManage paid search and display advertising initiativesImplement email marketing campaigns and automationCreate and optimize landing pagesConduct A / B testing to improve campaign performanceTrack campaign metrics and ROIManage digital marketing budgetRecommend optimizations based on performance dataSupport SEO strategy implementationMarketing Automation (30%)Administer HubSpot platform and serve as primary power userBuild and maintain email workflows and nurture sequencesImplement lead scoring methodologyManage contact database and segmentationCreate automated journeys and triggersDevelop and optimize forms and landing pagesConfigure and maintain integrationsTrain team members on automation capabilitiesDocument processes and best practicesAnalytics & Reporting (20%)Create weekly and monthly digital performance reportsTrack key performance indicators across digital channelsMonitor campaign metrics and conversion ratesAnalyze digital engagement and behavior patternsMaintain marketing dashboardsDevelop attribution reportsProvide data-driven recommendationsSupport ROI analysis of marketing initiativesIdentify trends and opportunitiesTechnical Support (15%)Manage marketing technology integrationsProvide technical support for digital marketing toolsImplement tracking codes and tagsTroubleshoot technical issuesSupport website updates and optimizationMaintain documentation of technical processesEvaluate new marketing technologiesCollaborate with IT on technology implementationsSuccess FactorsStrong analytical mindsetDetail-oriented approachProblem-solving abilityExcellent project management skillsAbility to manage multiple prioritiesCollaborative team playerClear communication styleResults-driven attitudeContinuous learning orientationPhysical RequirementsProlonged periods sitting at a deskExtended computer screen viewingOccasional lifting up to 15 poundsWork EnvironmentProfessional office environmentSome remote work flexibilityOccasional evening hours for campaign launchesLimited travel for training or conferencesBENEFITS WE OFFER : Competitive CompensationOpen Paid-time-off policy for professional staffWe provide a flexible work environment to offer work / life balance401(k) plan with company match and profit sharingMedical, dental, and vision insuranceCompany Paid Life InsuranceAffordable Short- & Long-Term Disability InsuranceAffordable Accidental and Critical Illness Insurance9 Paid holidaysDisability InsuranceAnnual Performance ReviewsAnd Much More...HBK provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.#HBKCPA