Strategic Go-to-Market Manager

Strategic Go-to-Market Manager

HBK is a growing Top 50 accounting firm according to Accounting Today magazine and a Top 100 registered investment advisory according to Financial Advisor Magazine. Our hundreds of collaborating professionals have created and fostered thousands of close, caring, supportive client relationships.

Growth requires talent, so we continue to seek capable, dedicated professionals in all aspects of financial services. Our recruits choose their career paths. We want you to excel in your career as part of a dynamic team, and we provide the support and the resources to help you succeed. The breadth and depth of experience we offer you is unique in the marketplace.

We are entrepreneurs working with entrepreneurs, owners working with people who are owners of small and mid-size businesses, the heartbeat of our country. We are more consultants than number crunchers, an influence in our communities as well as our clients and their finances. When we go home at night, we know we’ve made something happen for our clients. If you want a career that is all about helping people, you’re the kind of person we’re looking for. Please read on to discover if you could see yourself joining the HBK Family as our newest Strategic Go-to-Market Manager.

Position Summary

The Strategic Go-to-Market Manager develops and executes marketing strategies for HBK's industry verticals and service lines. This role drives growth through targeted campaigns, supports practice leaders, and creates compelling value propositions across industries and service offerings. The position requires a strategic marketer who can balance both industry-specific initiatives and service line marketing while maintaining strong relationships with practice leaders.

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 6-8 years of B2B marketing experience
• Professional services marketing background
• Experience marketing to multiple industries
• Proven track record in service marketing
• Strong project management skills
• Excellence in stakeholder management
• Data-driven decision making ability
• Strategic planning experience

Preferred Qualifications

• MBA or master's degree
• Experience in accounting/consulting firms
• Knowledge of professional services sales
• Understanding of multiple industries (manufacturing, financial services, real estate)
• Marketing automation experience
• CRM proficiency
• Content marketing expertise
• Industry association involvement

Essential Responsibilities

Strategic Marketing & Planning (35%)

• Develop and execute go-to-market strategies for both industry verticals and service lines
• Create annual marketing plans for key industries (Manufacturing, Construction, Healthcare, others) and advisory practices
• Design lead generation programs aligned with industry and service priorities
• Establish value propositions for complex service offerings
• Identify cross-selling opportunities between industries and services
• Monitor market trends and competitive landscape
• Track ROI and performance metrics
• Guide marketing investment decisions across sectors

Practice & Industry Support (25%)

• Partner with practice and industry leaders to drive growth
• Support business development initiatives
• Create sales enablement materials tailored to industries and services
• Develop industry-specific proposal templates
• Coordinate with subject matter experts
• Support pitch presentations
• Guide practice marketing investments
• Build relationships with key stakeholders
• Facilitate cross-practice collaboration

Campaign Management (20%)

• Design integrated marketing campaigns for industries and services
• Develop targeted content for specific verticals
• Plan and execute industry-focused events
• Create service-specific thought leadership programs
• Manage email marketing initiatives
• Guide digital advertising strategy
• Coordinate webinar programs
• Ensure campaign alignment with firm objectives

Market Intelligence & Development (20%)

• Research market opportunities in key industries
• Support new service launches
• Analyze competitive landscape by industry and service
• Track industry trends and market dynamics
• Identify growth opportunities
• Assess client needs across sectors
• Develop market expansion strategies
• Guide industry specialization efforts

Technical Skills

• Marketing automation platforms
• CRM systems
• Analytics tools
• Project management software
• Microsoft Office Suite (advanced PowerPoint skills)
• Business intelligence tools
• Content management systems
• Social media platforms

Success Factors

• Strategic thinking
• Industry knowledge
• Leadership ability
• Strong communication skills
• Business acumen
• Results orientation
• Problem-solving capability
• Collaborative mindset
• Ability to manage multiple priorities
• Relationship building

Work Environment

• Professional office setting
• Remote work flexibility
• Travel up to 25% (industry events, office visits)
• Regular client and practice leader interaction

BENEFITS WE OFFER:

• Competitive Compensation
• Open Paid-time-off policy for professional staff
• We provide a flexible work environment to offer work/life balance
• 401(k) plan with company match and profit sharing
• Medical, dental, and vision insurance
• Company Paid Life Insurance
• Affordable Short- & Long-Term Disability Insurance
• Affordable Accidental and Critical Illness Insurance
• 9 Paid holidays
• Disability Insurance
• Annual Performance Reviews
• And Much More…

HBK provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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