What are the responsibilities and job description for the Marketing and Communication Specialist position at HCI (HCIactive (Healthcare Interactive))?
Job Title: Marketing and Communications Specialist
Location: Remote
Department: Marketing and Communications
Job Overview:
We are seeking a creative, results-driven Marketing and Communications Specialist to join our growing team. The ideal candidate will possess a strong blend of design expertise, product marketing experience in the SaaS or IT industry, and proficiency with AI-driven content creation tools. If you're passionate about crafting impactful marketing materials, thrive in fast-paced environments, and excel in both independent and collaborative settings, we’d love to connect with you.
Key Responsibilities:
- Campaign Development & Execution: Design and execute marketing campaigns aligned with company objectives and brand identity, ensuring maximum engagement and ROI.
- Portfolio Management: Create and manage a diverse set of marketing materials—including product brochures, presentations, and digital assets—that are impactful and relevant to target audiences.
- Graphic Design: Utilize design tools such as, Vimeo, Microsoft Publisher, Figma and other industry-standard software to create visually compelling collateral for sales and marketing teams.
- Collaboration: Partner closely with the MARCOM (Marketing and Communications) team to ensure creative consistency across campaigns while adhering to industry best practices.
- Multimedia Content Creation: Produce high-quality multimedia content using tools like Microsoft PowerPoint, Figma, Vimeo, and others to deliver engaging and interactive content.
- AI Integration: Leverage AI tools to streamline content creation, improve productivity, and generate innovative marketing content.
- Performance Monitoring: Track, analyze, and report on the effectiveness of campaigns, making data-driven decisions to continuously improve marketing strategies.
- Time Management: Effectively prioritize and manage multiple projects in a fast-paced environment, ensuring deadlines are consistently met.
Qualifications:
- Portfolio Submission: A comprehensive design portfolio is required, showcasing a variety of graphic design and product marketing materials that demonstrate creativity and alignment with industry standards.
- Experience:
- 1-2 years of product marketing experience in a SaaS or IT company.
- 2 years of graphic design experience, with proficiency in Adobe InDesign and/or Microsoft Publisher.
- Familiarity with Adobe Illustrator and/or Figma or similar is a plus.
- Experience using video editing tools such as Vimeo or Adobe After Effects is beneficial.
- 1 year of hands-on experience with AI-driven tools for content creation (e.g., AI copywriting tools, design automation, etc.).
- Skills:
- Strong goal-oriented mindset with a high attention to detail and excellent problem-solving skills.
- Superior written and verbal communication skills in English.
- Proven ability to juggle multiple projects, meet deadlines, and thrive under pressure.
- Open to feedback, adaptable, and eager to continuously learn and grow in the field.
Benefits:
- Major Medical Plans for health, dental and vision
- Wellness Plan with complimentary Fitbit
- Supplemental Insurance Plans at minimal cost
- 401k plus company match
- Excellent opportunities for advancement
- World-class team working with the latest technology
Why Join Us?
We offer a dynamic and innovative work environment where creativity and collaboration are at the core of everything we do. If you’re looking for an opportunity to make an impact in a rapidly growing industry and work alongside a team of talented professionals, we’d love to hear from you.
