What are the responsibilities and job description for the Demand Generation Manager position at HCSS Employer, Inc.?
Demand Generation Manager - Job Description
We’re HCSS. We’re a software company based in Sugar Land, TX and we provide innovative solutions for the construction industry that helps streamline their operations. Our mission at HCSS is to help customers dramatically improve their business through our innovative, high-quality software and exceptionally helpful service, while providing a great life for our employees. With this mission at the forefront of everything we do, we’re recognized as a pioneer and leader in our market and nominated the “Best Companies to Work for in Texas” 15 years in a row.
WHO WE NEED:
As the Demand Generation Manager, you will be a key driver in developing and executing comprehensive demand generation strategies to fuel the growth of our solutions. The ideal candidate is a data-driven marketer with a proven track record of success in generating high-quality leads and driving pipeline growth.
- Develop and execute end-to-end demand generation strategies to drive awareness, engagement, and conversion across various channels
- Plan and execute multi-channel marketing campaigns, leveraging channels such as digital advertising, email marketing, content marketing, and events to generate leads
- Own the development and execution of targeted lead generation campaigns to meet pipeline and revenue goals
- Implement lead nurturing programs to guide prospects through the buyer’s journey and increase conversion rates
- Collaborate with the content and marketing operations teams to ensure alignment of content with the buyer’s journey
- Monitor, analyze, and report on the performance of demand generation campaigns, providing insights and recommendations for optimization
- Utilize analytics tools and CRM systems to track and measure KPIs
- Establish regular engagement with cross-functional teams, such as Enablement, Product Marketing, BDR and SDR, to ensure effective handoff and follow-up of leads
- Oversee and lead a team of Demand Generation Specialists, providing mentorship, guidance and professional development opportunities
- Foster a collaborative and innovative team environment focused on achieving collective and individual goals
Qualifications:
- 5 years of experience in B2B SaaS demand generation, with a track record of driving measurable results
- Strong understanding of demand generation tactics, including digital marketing, email campaigns, content marketing, and events
- Experience with marketing automation platforms and CRM systems (e.g. Pardot, Salesforce)
- Analytical mindset with the ability to interpret data and make data-drive decisions
- Excellent communication and project management skills
- Ability to prioritize and manage multiple tasks and projects
- Flexibility and adaptability to change
BENEFITS & PERKS:
Part of our mission statement is to provide a great life for our employees. We believe that happy employees make for a better company, so we take care of them. Here are a few of the perks we offer:
- Flexibility for you to work hybrid remote
- Medical and Dental Premiums.
- On-site amenities including covered basketball court, soccer field, 200-meter track, etc.
- Dog-friendly campus.
- 401K with match.
- Tuition reimbursement.
- And more!
*For remote candidates, occasional travel to our office is required
